Pubcon Austin 2016 – Event Summary

by Elmer Boutin on May 16, 2016

A Pubcon regional event was held on May 3, 2016 in Austin, Texas. As usual, the Pubcon team put together a great event with excellent and informative speakers, great information and networking opportunities. I didn’t take notes in every session I attended, but I did get some great information from all of the speakers. Here are some things I picked up that you may find of interest …

Be the first to comment

20 Years In The Business

by Elmer Boutin on March 1, 2016

2016 marks a significant milestone in my career as a marketing technologist. It was 20 years ago, in the Spring of 1996, when I built my first website. From the time I strung together my first HTML up to now it has been a fascinating, interesting, fun (for the most part) and challenging career …

Be the first to comment

Thou Shall Prosper by Rabbi Daniel Lapin – Book Review

by Elmer Boutin Book Reviews

Thou Shall Prosper – The Ten Commandments For Making Money has been on my list to read for quite some time now. I first heard it mentioned on The Dave Ramsey Show. Rabbi Daniel Lapin, the author, has also been interviewed on the EntreLeadership podcast. I recently got caught up to this part of my reading list and very much enjoyed taking in some “old fashioned,” but very relevant wisdom …

Read the rest →

Pubcon Vegas 2015 – Local Search & Semantics – By Upasna Gautam

by Elmer Boutin Marketing

My Rockfish colleague, Upasna Gautam, rounded up a great session on local search. She shared some great ideas on how to optimize your website for local search. Here are some of the notes I took during her presentation …

Read the rest →

Pubcon Vegas 2015 – Local Search – By Mike Stewart

by Elmer Boutin Marketing

There was certainly an emphasis on local SEO at Pubcon Vegas 2015. One of the presentations I sat in on was by Mike Stewart, who shared some great tips on local search optimization. Here are some of the notes I took …

Read the rest →

Pubcon Vegas 2015 – Local Search 2015 by Kristopher Jones

by Elmer Boutin Marketing

There were several sessions on local search at the recent Pubcon event in Las Vegas. I sat in on a session in which Kristopher Jones shared some information on how to optimize your website for local SEO. Here are the notes I took during his presentation …

Read the rest →

Pubcon Vegas 2015 – Showing The Value Of SEO by Erin Everhart

by Elmer Boutin Marketing

Another presentation during Pubcon Vegas 2015 on showing the value of SEO was shared by Erin Everhart. She made a great case for teaching SEO to business leaders and gave some great tips on how to accomplish that. Here are the notes I took during her presentation …

Read the rest →

Pubcon Vegas 2015 – How To Show Your Value To The CFO by Anthony Robinson

by Elmer Boutin Marketing

One of the biggest challenges to those working in the SEO business is proving the value of the work done. This is a difficult challenge, and one that always gets a session at Pubcons. Anthony Robinson shared some great ideas on how to tie SEO work to improvements in the company’s bottom line. Here are the notes I took during his presentation …

Read the rest →

Pubcon Vegas 2015 – Google My Business Optimization by Brian Combs

by Elmer Boutin Marketing

The session in which I presented during Pubcon Vegas 2015 was “Local Search & Reviews.” My co-presenter was Brian Combs who gave an excellent presentation on local search optimization. Here are the notes I took …

Read the rest →

Pubcon Vegas 2015 – The Ultimate Actionable Signals by Adam Proehl

by Elmer Boutin Marketing

At Pubcon Vegas 2015, Adam Proehl gave a great presentation about important things to measure in social marketing campaigns; ones that are often ignored. Here are some notes I took during his presentation in the Social Media Data & Analytics session …

Read the rest →