The Crossing of Marketing & IT: Where Marketing and Technology meet – Web + Search + Social Marketing, Teamwork, Leadership & More

Million Dollar Websites by Rebecca Murtagh – Book Review

by Elmer Boutin on May 20, 2013

I’ve written about some of those clients with whom I consulted who had been taken advantage of in an effort to help others learn to make better decisions about their businesses. I have long believed that an educated client is a better client, and have consulted with many business owners to help them be more educated.

Thankfully, I’m not the only one who feels that way. This is demonstrated by some books recently penned by some of the “Web Elite” which share the secrets of optimizing websites for conversions, measuring for success and promoting businesses via social media. The latest, and quite possibly the best so far, of these books is Million Dollar Websites by Rebecca Murtagh. The subtitle of the book spells it all out …

Tagged as: Book Reviews, Books, marketing, sem, seo, web marketing

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In-House SEO Team Building & Training – PubCon New Orleans 2013

by Elmer Boutin on May 3, 2013

The SEO Team Building & Training session at PubCon New Orleans 2013 was moderated by Michael Bonfils. I kicked off the session with my Leadership Lesson 2.0, which is an updated version of the presentation I did at PubCon Vegas last year. The slides from an earlier leadership lesson are available on SlideShare. Ruth Burr [...]

Tagged as: in-house, leadership, PubCon, seo

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Chris Pirillo Keynote – PubCon New Orleans 2013

by Elmer Boutin Marketing

Day 3 of PubCon New Orleans 2013 was kicked off by a keynote address by Chris Pirillo It’s great to share content from a conference like PubCon using hashtags because it helps everyone better see what’s going on It’s important to be true to yourself and be true to the information you share Don’t be [...]

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Interactive Site Review – Focus On Social Media – PubCon New Orleans 2013

by Elmer Boutin Marketing

The last session on Tuesday I sat in on was an interactive site review with a focus on social media. There were three sites reviewed during the session. Here are the notes I took. They are somewhat random because they are attributed to the people who gave them. Moderated by Adam Riemer Make your social [...]

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Reputation Defense – PubCon New Orleans 2013

by Elmer Boutin Marketing

The Reputation Defense session at PubCon New Orleans 2013 was moderated by George Aspland First up was Melyssa St. Michael Reputation Management – A Three-Pronged Approach Reputation is more about meeting consumer/customer expectation management – so it’s more like Expectation Management There are many things outside your control which can effect your reputation What can [...]

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Google Places & Maps Optimization – PubCon New Orleans 2013

by Elmer Boutin Marketing

The Google Places & Maps Optimization was moderated by Michael Dorausch One tip by Michael was: Be a user and go out and try the directions on maps apps. First up in the session was Will Scott The (ever) Changing Landscape of Local Online Marketing Complexity = Opportunity In the 80s and 90s, the source [...]

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SEO Hot Topics & Trends – PubCon New Orleans 2013

by Elmer Boutin Marketing

The SEO Hot Trends & Topics session of PubCon New Orleans 2013 was moderated by Adam Sussman. The first presentation was from Christine Schachinger “What Are You Buying” SEO Strategy Today Myth: “SEO Is Dead – Content is King” SEO has always been about content to a certain extent SEO is everything to do with [...]

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SEO Fundamentals – Algorithm Proofing – PubCon New Orleans 2013

by Elmer Boutin General Marketing

SEO Fundamentals – Algorithm Proofing This session was moderated by Scott Hendison I kicked off this session with a presentation on building your web site on a strong foundation. Michael Black rounded out this session with his presentation entitled SEO Fundamentals Algorithm Proofing The Fundamentals Keyword research Client input Analytics Google Webmaster Tools Google Adwords [...]

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Michael Slaby Keynote – PubCon NOLA 2013

by Elmer Boutin Marketing

PubCon New Orleans 2013 got off to a great start with the keynote kickoff by Michael Slaby, who served at CTO of Obama for America. His talk was very interesting, not only from an historical perspective, but also because it contained quite a bit of business lessons. Here are my random notes: How We Win [...]

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