Unselling by Stratten and Kramer – Book Review

by Elmer Boutin on September 27, 2014

The thing I enjoy about listening to Scott and reading his work is that he is funny, irreverent and he makes me think. There really aren’t too many people I can say that about. His latest venture, Unselling, is a collection of anecdotes and stories all aimed to help the reader understand that “selling” is not really “selling” anymore.

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Upcoming Events – Pubcon Vegas & SXSW

by Elmer Boutin on August 18, 2014

I’m getting ready for events coming up soon. Pubcon – This year at Pubcon Vegas, I’ll be moderating 2 sessions and presenting in 1: First up on Tuesday morning at 10:15 in Salon H, I will be moderating Interactive Site Reviews: Focus on In-House SEO …

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Three Question Thursday – Andy Beal

by Elmer Boutin 3 Question Thursday

When it comes to online reputation management ORM, the first person that comes to my mind is Andy Beal. He has written two books on the subject: Radically Transparent (which he co-authored with Dr. Judy Strauss) and Repped. He also speaks on reputation management quite frequently at professional conferences. I first became interesting in ORM after hearing Andy talk on the subject at Search Engine Strategies in 2006. Andy is no “one-trick pony,” though. He’s also an accomplished photographer, entrepreneur (he started the ORM tracking service Trackur.com), and he heads up the excellent work over at the Marketing Pilgrim website. Let’s check in and see what he’s been up to …

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How Not To Respond to Criticism – Online Reputation Management Lesson

by Elmer Boutin Online Reputation Management

Since starting with Rockfish over two years ago, much of my work effort has been devoted to online reputation management (ORM). It is a fascinating area of online marketing, to say the least. Because of my work in this field, I keep my eyes open for stories related to ORM and how brands handle managing their online reputation. Most of what I see, though, shows the negative side of how businesses, brands and people react when faced with negative reviews online. A recent “bad news” sighting involved a restaurant in France about which a blogger posted a negative report on her personal website …

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Best Use of QR Codes I’ve Ever Seen

by Elmer Boutin Marketing

QR codes are the one thing that many who work in web marketing love to hate. Most agree that QR codes have great potential but have rarely been used correctly. Scott Stratten wrote a book entitled “QR Codes Kill Kittens” with enough bad examples of uses to convince just about anyone that they are just about a waste of time. That is, until my wife showed me the latest version of the Papa John’s Pizza mobile app …

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Closing Keynote with Danny Bernstein – Pubcon NOLA 2014

by Elmer Boutin Marketing

The closing keynote of Pubcon NOLA 2014 featured Danny Bernstein of Google. He talked about Google+ and other things going on with Google and took some questions from the audience. Here are some notes I took as he spoke …

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SEO Mosh Pit – Pubcon NOLA 2014

by Elmer Boutin Marketing

The SEO Mosh Pit session at Pubcon NOLA 2014 was an interesting time. Moderator, Brett Tabke, threw out some questions and the panelists gave their opinions on various topics. I took notes based on the person who said the comments I wrote down, rather in chronological order. I tried to make each note as “stand alone” as possible, but I’ll let the readers judge whether I succeeded. Here they are …

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Google+ and Authorship – Hot Topics and Trends – Pubcon NOLA 2014

by Elmer Boutin Marketing

Some of the most misunderstood, and arguably some of the most important pieces of modern SEO are Google+, “rel=author” and “rel=publisher” tags linking websites to Google+. Mark Traphagen Anne Smarty and Kristine Schachinger share some great information during a session at Pubcon NOLA 2014. Here are some notes I took during their presentations …

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Tim Ash – Keynote Presentation – Pubcon NOLA 2014

by Elmer Boutin Marketing

Tim Ash of SiteTuners, and an expert on website conversion, gave a morning keynote address at Pubcon NOLA 2o14. He shared a lot of great information. Here are some notes I jotted down during his presentation …

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Visual Social Marketing – Pubcon NOLA 2014

by Elmer Boutin Marketing

Krista Nehr, Jennifer Cario and Tron Jordheim each gave great presentations about how to use images, infographics, videos and the sites that host them in your online marketing plan. Here are some notes I took during their presentations …

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