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The Crossing of Marketing & IT

Where Marketing and Technology meet - Web + Search + Social Marketing, Online Reputation Management, Teamwork, Leadership & More

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I Was Hacked!

It happens to the best of us sometimes. I have 5 sites that I manage or help manage that were compromised. It was actually quite a clever hack in that the sites all worked as normal when I browsed directly to them, but if I came in from a search result on Google or Bing,

Catchall

20 Years In The Business

2016 marks a significant milestone in my career as a marketing technologist. It was 20 years ago, in the Spring of 1996, when I built my first website. From the time I strung together my first HTML up to now it has been a fascinating, interesting, fun (for the most part) and challenging career …

Book Reviews

Thou Shall Prosper by Rabbi Daniel Lapin – Book Review

Thou Shall Prosper – The Ten Commandments For Making Money has been on my list to read for quite some time now. I first heard it mentioned on The Dave Ramsey Show. Rabbi Daniel Lapin, the author, has also been interviewed on the EntreLeadership podcast. I recently got caught up to this part of my reading list and very much enjoyed taking in some “old fashioned,” but very relevant wisdom …

Marketing

Pubcon Vegas 2015 – How To Show Your Value To The CFO by Anthony Robinson

One of the biggest challenges to those working in the SEO business is proving the value of the work done. This is a difficult challenge, and one that always gets a session at Pubcons. Anthony Robinson shared some great ideas on how to tie SEO work to improvements in the company’s bottom line. Here are the notes I took during his presentation …

Marketing

Pubcon Vegas 2015 – How To Perfect Your Marketing by Guy Kawasaki

Pubcon Vegas 2015 kicked off with a great keynote by Guy Kawasaki, Chief Evangelist of Canva. His address was titled “How To Perfect Your Marketing,” which had a good many hints at building your personal brand online as well as helping your business – whatever that may be. Here are some notes I jotted down …

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The Saturday Summary – 7/25/2015

This past week, there was some interesting online reputation management (ORM) news as well as several stories about Google. Here are the items that caught my eye during the week of July 20-24, 2015 …

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The Saturday Summary – 7/18/2015

There was a lot going on in the search world this past week, especially from Google. Here are some of the news items that caught my eye during the week of July 13-17, 2015 including a bonus item regarding online reputation management …

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The Saturday Summary – 7/11/2015

As usual, there was a bit of news around the web marketing world. Here are some items that caught my eye during the week of July 6-10, 2015 on such topics as Bing maps, Google, Twitter and more …