Jay Baer – Keynote – Pubcon Vegas 2014

by Elmer Boutin on October 19, 2014

I’ve been listening and reading stuff by Jay Baer for quite a while. When he appeared on Warren Whitlock’s podcast a couple weeks ago talking about “Youtility,” it was quite intriguing. I’m glad I got to hear more about this concept during Jay’s keynote address on Thursday during Pubcon Vegas 2014. Here are the notes I took …

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Keyword Research – Pubcon Vegas 2014

by Elmer Boutin on October 16, 2014

In a reprise of the excellent session on keyword research at Pubcon NOLA this past Spring, Craig Paddock and Bill Hunt offered up some new and updated information on keyword research. Here are the notes I took during the session: Craig Paddock You should be focusing more on content than individual keywords Google’s changes have […]

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Jeffrey Eisenberg – Opening Keynote – Pubcon Vegas 2014

by Elmer Boutin Marketing

Pubcon Vegas 2014 kicked off with a keynote address by Jeffrey Eisenberg. He was a last-minute substitution for Ted Murphy, who took ill right before the conference and couldn’t make it. Jeffrey offered some great ideas for improving business processes. Here are the notes I jotted down …

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My Friends’ Cable Conundrum

by Elmer Boutin Marketing

The whole thing started when Liz innocently went out to mow the lawn one day earlier this summer. She was unaware, but the cable company ran the coax for her neighbor’s television service under the fence, through her yard, around the back of the house to the neighbor’s house. It wasn’t buried or hidden, it was just laying on top of the lawn …

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Unselling by Stratten and Kramer – Book Review

by Elmer Boutin Book Reviews

The thing I enjoy about listening to Scott and reading his work is that he is funny, irreverent and he makes me think. There really aren’t too many people I can say that about. His latest venture, Unselling, is a collection of anecdotes and stories all aimed to help the reader understand that “selling” is not really “selling” anymore.

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Upcoming Events – Pubcon Vegas & SXSW

by Elmer Boutin Marketing

I’m getting ready for events coming up soon. Pubcon – This year at Pubcon Vegas, I’ll be moderating 2 sessions and presenting in 1: First up on Tuesday morning at 10:15 in Salon H, I will be moderating Interactive Site Reviews: Focus on In-House SEO …

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Three Question Thursday – Andy Beal

by Elmer Boutin 3 Question Thursday

When it comes to online reputation management ORM, the first person that comes to my mind is Andy Beal. He has written two books on the subject: Radically Transparent (which he co-authored with Dr. Judy Strauss) and Repped. He also speaks on reputation management quite frequently at professional conferences. I first became interesting in ORM after hearing Andy talk on the subject at Search Engine Strategies in 2006. Andy is no “one-trick pony,” though. He’s also an accomplished photographer, entrepreneur (he started the ORM tracking service Trackur.com), and he heads up the excellent work over at the Marketing Pilgrim website. Let’s check in and see what he’s been up to …

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How Not To Respond to Criticism – Online Reputation Management Lesson

by Elmer Boutin Online Reputation Management

Since starting with Rockfish over two years ago, much of my work effort has been devoted to online reputation management (ORM). It is a fascinating area of online marketing, to say the least. Because of my work in this field, I keep my eyes open for stories related to ORM and how brands handle managing their online reputation. Most of what I see, though, shows the negative side of how businesses, brands and people react when faced with negative reviews online. A recent “bad news” sighting involved a restaurant in France about which a blogger posted a negative report on her personal website …

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Best Use of QR Codes I’ve Ever Seen

by Elmer Boutin Marketing

QR codes are the one thing that many who work in web marketing love to hate. Most agree that QR codes have great potential but have rarely been used correctly. Scott Stratten wrote a book entitled “QR Codes Kill Kittens” with enough bad examples of uses to convince just about anyone that they are just about a waste of time. That is, until my wife showed me the latest version of the Papa John’s Pizza mobile app …

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Closing Keynote with Danny Bernstein – Pubcon NOLA 2014

by Elmer Boutin Marketing

The closing keynote of Pubcon NOLA 2014 featured Danny Bernstein of Google. He talked about Google+ and other things going on with Google and took some questions from the audience. Here are some notes I took as he spoke …

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