The Saturday Summary – 7/4/2015

by Elmer Boutin on July 4, 2015

Summer is here, but search news certainly does not take time off – even for a shortened holiday week with Canada Day on Wednesday and Independence Day today. Here are some items that caught my eye during the week of June 29 through July 2, 2015 with news about Google, Bing, AOL, Yahoo, Uber and online reputation management (ORM) …

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The Saturday Summary – 6/13/2015

by Elmer Boutin on June 14, 2015

Last week brought us some search news from Google and Apple as well as some online reputation management new from Yelp. Here are some news items that caught my eye during the week of June 8-12, 2015 …

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The Saturday Summary – 6/6/2015

by Elmer Boutin Catchall

There was quite a bit of news from the search world last week with several announcements by Google, Uber, Foursquare, Yahoo and some online reputation management (ORM) news. Here are the articles that caught my eye during the week of June 1-5, 2015 …

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The Saturday Summary – 5/30/2015

by Elmer Boutin Catchall

The Memorial Day Holiday on Monday seemed to have made this week a somewhat slow week in online marketing news. It certainly wasn’t slow for me in my day job! There are still some tidbits to share and an announcement from Bing and some WordPress security tips. Here are the items that caught my eye during the week of May 25-29, 2015 …

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The Saturday Summary – Special Memorial Day Edition – 5/25/2015

by Elmer Boutin Catchall

Last week offered up some interesting news from the online marketing world. Google announced some changes, Apple is making some moves and there was a breakthrough in a new way to transmit data (though it seems to be an update to some older technology), and some online reputation management ideas Jay Baer shared during a webinar called “Hug Your Haters.” Here are some things that caught my eye during the week of May 18-22, 2015 …

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The Saturday Summary – 5/16/2015

by Elmer Boutin Catchall

There was a lot of news in the search world this week. Most of it was about Google, though there were a couple tidbits around Facebook and AOL. Here are some of the items that caught my attention during the week of May 11-15, 2015 …

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Pubcon Austin 2015 – The State of Online Reviews By Thomas Ballantyne

by Elmer Boutin Marketing

Thomas Ballantyne is an expert on local search. In addition, he also has some great expertise and insights into online reputation management. At Pubcon Austin 2015, he shared some insights into online reviews and how they not only affect businesses, but how businesses can affect them for good or for bad. Here are some notes I took during his presentation …

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Pubcon Austin 2015 – 3 Killer Mobile Hacks to 3x Your ROI By Erin Sagin

by Elmer Boutin Marketing

Unless you’ve been hiding under a rock, you know that mobile search is growing in both volume and importance. To help bolster your mobile marketing efforts, mobile paid search can be a great tool if you use it correctly. Erin Sagin shared some great tips during her presentation at Pubcon Austin 2015, and here are some notes I have from her session …

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Pubcon Austin 2015 – Google Strategy For Dynamic SERP Ranking By Loren Baker

by Elmer Boutin Marketing

Search is becoming more complex all the time. Each search can bring up many different results depending on who is searching, where they are, what they’ve searched for in the past, and more. Loren Baker shared some thoughts about mobile search during his presentation at Pubcon Austin 2015 …

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The Saturday Summary – 5/9/2015

by Elmer Boutin Catchall

There was a lot of news around search this past week, as well as about mobile search, Apple’s apparent foray back into search, Yelp and Facebook’s content publishing initiative. Here are the articles that caught my eye during the week May 4-8 2015 …

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