The Saturday Summary – 5/2/2015

by Elmer Boutin on May 2, 2015

Another week goes by and another grouping of news from the online marketing world is ready. Among the stories that caught my attention during the week of April 27-May 1, 2015 were some that covered news about the Google/Twitter agreement, Google search, a new Facebook offering, some online reputation management news and a piece on leadership by Marty Weintraub …

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Many who work in online spaces wonder what kind of ROI they are getting from social media. Some look to customer service as the main reason for participating, others look to sales or to drive traffic to their website. Whatever the business goals, it’s important to measure social media activity and see if the efforts are having the right effect. Adam Proehl shared some great information during his presentation at Pubcon Austin 2015. Here are some notes I took …

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Pubcon Austin 2015 – Are You Mobile Friendly? By Brian Combs

by Elmer Boutin Marketing

The Pubcon Austin regional event was held on April 20, 2015, the day before Google’s new Mobile-Friendly algorithm was launched. Needless to say, there was a lot of talk about the update. Brian Combs shared some excellent information and tips to help you “think mobile.” If you’re site isn’t yet mobile friendly, it’s not too late. Here is some of the information Brian shared …

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Pubcon Austin 2015 – Avoiding and Removing Penalties By Jake Bohall

by Elmer Boutin Marketing

Jake Bohall delivered an outstanding presentation during the Pubcon Regional event in Austin on April 20. 2015. While the main topic was search penalties, he also shared some great general SEO tips. Here are some notes I took …

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Pubcon Austin 2015 – Rock Solid SEO Fundamentals By Mike Black

by Elmer Boutin Marketing

Mike Black, a.k.a. SEOMike on Twitter, shared some great SEO fundamentals in his presentation at Pubcon Austin 2015 on April 20, 2015. Here are some notes I jotted down during his presentation …

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Pubcon Austin 2015 – Kickoff Keynote by Tim Ash

by Elmer Boutin Marketing

The Pubcon Regional event was held on April 20, 2015 in Austin, TX. It was a great day of learning, seeing old friends and meeting new ones. The day was kicked off by Tim Ash sharing information on conversion optimization, entitled “That’s Irrational – Why Selling To The Logical Brain Won’t Get Results.” We tend to focus more on the tech part of online marketing and ignore the psychological part. The psychological part is very important …

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The Saturday Summary – 4/18/2015

by Elmer Boutin Catchall

There was quite a bit of news in the online marketing world this week, including some online reputation management items and search news about Google, Bing and Yahoo. Here are the items that caught my attention during the week of April 13-17, 2015 …

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The Saturday Summary – 4/11/2015

by Elmer Boutin Catchall

Another week goes by, and another list of news highlights (or “lowlights” depending on how you look at them) are ready and waiting for you. Here are some of the items from the online marketing world that caught my eye during the week of April 6-10, 2015, with stories about Google, online reputation management, SEO and more …

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The Saturday Summary – 4/4/2015

by Elmer Boutin Catchall

There was lots of mobile news this week along with information about the Microsoft/Yahoo partnership and a very nice customer service story. Here are some articles that caught my eye during the week of March 30-April 4, 2015 …

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SEJ Summit Dallas – Session Notes

by Elmer Boutin Marketing

On March 31, 2015, I attended the Search Engine Journal Summit in the Dallas area. It was a day packed full of great speakers and great information as well as chance to reconnect with colleagues and meet some new friends. The format was set up so that each speaker gave three takeaways during their presentations. […]

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