Best Use of QR Codes I’ve Ever Seen

by Elmer Boutin on June 14, 2014

QR codes are the one thing that many who work in web marketing love to hate. Most agree that QR codes have great potential but have rarely been used correctly. Scott Stratten wrote a book entitled “QR Codes Kill Kittens” with enough bad examples of uses to convince just about anyone that they are just about a waste of time. That is, until my wife showed me the latest version of the Papa John’s Pizza mobile app …

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The closing keynote of Pubcon NOLA 2014 featured Danny Bernstein of Google. He talked about Google+ and other things going on with Google and took some questions from the audience. Here are some notes I took as he spoke …

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SEO Mosh Pit – Pubcon NOLA 2014

by Elmer Boutin Marketing

The SEO Mosh Pit session at Pubcon NOLA 2014 was an interesting time. Moderator, Brett Tabke, threw out some questions and the panelists gave their opinions on various topics. I took notes based on the person who said the comments I wrote down, rather in chronological order. I tried to make each note as “stand alone” as possible, but I’ll let the readers judge whether I succeeded. Here they are …

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Google+ and Authorship – Hot Topics and Trends – Pubcon NOLA 2014

by Elmer Boutin Marketing

Some of the most misunderstood, and arguably some of the most important pieces of modern SEO are Google+, “rel=author” and “rel=publisher” tags linking websites to Google+. Mark Traphagen Anne Smarty and Kristine Schachinger share some great information during a session at Pubcon NOLA 2014. Here are some notes I took during their presentations …

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Tim Ash – Keynote Presentation – Pubcon NOLA 2014

by Elmer Boutin Marketing

Tim Ash of SiteTuners, and an expert on website conversion, gave a morning keynote address at Pubcon NOLA 2o14. He shared a lot of great information. Here are some notes I jotted down during his presentation …

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Visual Social Marketing – Pubcon NOLA 2014

by Elmer Boutin Marketing

Krista Nehr, Jennifer Cario and Tron Jordheim each gave great presentations about how to use images, infographics, videos and the sites that host them in your online marketing plan. Here are some notes I took during their presentations …

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In-House Team Building & Training – Pubcon NOLA 2014

by Elmer Boutin Leadership

During Pubcon NOLA 2014 I was, once again, privileged to do a presentation during the In-House Team Building & Training session. While I was up first, Brian McDowell and Dave Rohrer followed up with some excellent information. Here are some notes I took during their presentations …

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Keyword Research – Pubcon NOLA 2014

by Elmer Boutin Marketing

I was very fortunate to have the opportunity to moderate a session during Pubcon NOLA 2014 on keyword research. The panel members were Craig Paddock and Bill Hunt, both of whom shared a lot of great tips on researching keywords for SEO. Here are some notes I took during their presentations …

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Interactive Site Reviews – Focus on Organic – Pubcon NOLA 2014

by Elmer Boutin Marketing

First up for my Tuesday at Pubcon NOLA was sitting in on an interactive site review session. This was the first time I was asked to be on such a panel, and it was a blast. Not only did I get to sit with a group of excellent SEO practitioners and share knowledge along with them, I also learned quite a bit myself …

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Dr. Robert Cialdini – Kickoff Keynote – Pubcon NOLA 2014

by Elmer Boutin General Marketing

Dr. Robert Cialdini kicked off Pubcon NOLA 2014 with a great presentation entitled “The Power of Persuasion Under Conditions of Uncertainty” which was an updated version of the opening kickoff keynote he gave at Pubcon Vegas 2014. Here are some notes I took during his talk …

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