The Saturday Summary – 12/13/14

by Elmer Boutin on December 13, 2014

This week brought some Google and Bing news along with information about the habits of retail shoppers these days. Here are the stories that caught my attention during the week of December 8-12, 2014 …

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To Sell Is Human by Daniel H. Pink – Book Review

by Elmer Boutin on December 9, 2014

According to statistics Daniel Pink shares at the beginning of To Sell Is Human, 1 out of 9 workers in the United States are classified as being in “sales.” This is a large percentage of the workforce, especially compared to other job classifications. In reality, though, that number is much higher. The reason for that is everyone is involved in sales, whether you are formally employed as a salesperson or not. Think about it: If every person who works for an organization represents the brand, then they are all selling whether they realize it or not …

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The Saturday Summary – 12/6/2014

by Elmer Boutin Catchall

There was a lot in the news this week about cyber security and Google updates. Here are the stories that caught my attention during the week of December 1-5, 2014

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Is Uber Too Useful To Fail?

by Elmer Boutin Online Reputation Management

I’ve been a fan of Uber for about a year now. It, along with services like Car2Go and B-cycle, help to fill a gap for convenient transportation. Uber has been in the news a lot lately. Not all of it has been good news, either. Uber is becoming one of those organizations that almost seems to have a “Jekyll and Hyde” personality …

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Jay Baer – Keynote – Pubcon Vegas 2014

by Elmer Boutin Marketing

I’ve been listening and reading stuff by Jay Baer for quite a while. When he appeared on Warren Whitlock’s podcast a couple weeks ago talking about “Youtility,” it was quite intriguing. I’m glad I got to hear more about this concept during Jay’s keynote address on Thursday during Pubcon Vegas 2014. Here are the notes I took …

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Keyword Research – Pubcon Vegas 2014

by Elmer Boutin Marketing

In a reprise of the excellent session on keyword research at Pubcon NOLA this past Spring, Craig Paddock and Bill Hunt offered up some new and updated information on keyword research. Here are the notes I took during the session: Craig Paddock You should be focusing more on content than individual keywords Google’s changes have […]

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Jeffrey Eisenberg – Opening Keynote – Pubcon Vegas 2014

by Elmer Boutin Marketing

Pubcon Vegas 2014 kicked off with a keynote address by Jeffrey Eisenberg. He was a last-minute substitution for Ted Murphy, who took ill right before the conference and couldn’t make it. Jeffrey offered some great ideas for improving business processes. Here are the notes I jotted down …

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My Friends’ Cable Conundrum

by Elmer Boutin Marketing

The whole thing started when Liz innocently went out to mow the lawn one day earlier this summer. She was unaware, but the cable company ran the coax for her neighbor’s television service under the fence, through her yard, around the back of the house to the neighbor’s house. It wasn’t buried or hidden, it was just laying on top of the lawn …

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Unselling by Stratten and Kramer – Book Review

by Elmer Boutin Book Reviews

The thing I enjoy about listening to Scott and reading his work is that he is funny, irreverent and he makes me think. There really aren’t too many people I can say that about. His latest venture, Unselling, is a collection of anecdotes and stories all aimed to help the reader understand that “selling” is not really “selling” anymore.

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Upcoming Events – Pubcon Vegas & SXSW

by Elmer Boutin Marketing

I’m getting ready for events coming up soon. Pubcon – This year at Pubcon Vegas, I’ll be moderating 2 sessions and presenting in 1: First up on Tuesday morning at 10:15 in Salon H, I will be moderating Interactive Site Reviews: Focus on In-House SEO …

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