The Saturday Summary – 5/16/2015

by Elmer Boutin on May 16, 2015

There was a lot of news in the search world this week. Most of it was about Google, though there were a couple tidbits around Facebook and AOL. Here are some of the items that caught my attention during the week of May 11-15, 2015 …

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Thomas Ballantyne is an expert on local search. In addition, he also has some great expertise and insights into online reputation management. At Pubcon Austin 2015, he shared some insights into online reviews and how they not only affect businesses, but how businesses can affect them for good or for bad. Here are some notes I took during his presentation …

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Pubcon Austin 2015 – 3 Killer Mobile Hacks to 3x Your ROI By Erin Sagin

by Elmer Boutin Marketing

Unless you’ve been hiding under a rock, you know that mobile search is growing in both volume and importance. To help bolster your mobile marketing efforts, mobile paid search can be a great tool if you use it correctly. Erin Sagin shared some great tips during her presentation at Pubcon Austin 2015, and here are some notes I have from her session …

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Pubcon Austin 2015 – Google Strategy For Dynamic SERP Ranking By Loren Baker

by Elmer Boutin Marketing

Search is becoming more complex all the time. Each search can bring up many different results depending on who is searching, where they are, what they’ve searched for in the past, and more. Loren Baker shared some thoughts about mobile search during his presentation at Pubcon Austin 2015 …

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The Saturday Summary – 5/9/2015

by Elmer Boutin Catchall

There was a lot of news around search this past week, as well as about mobile search, Apple’s apparent foray back into search, Yelp and Facebook’s content publishing initiative. Here are the articles that caught my eye during the week May 4-8 2015 …

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Pubcon Austin 2015 – Back To The Future with Pay-Per-Call Marketing By Daryl Colwell

by Elmer Boutin Marketing

What’s old is new again. Alan K’necht brought this up in his book The Last Original Idea. Along those lines, Daryl Colwell shared some great information about online to phone conversions and how they can be a powerful way to build your business. Here are some notes I took during his presentation at Pubcon Austin 2015 …

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Pubcon Austin 2015 – With Growth Comes Change: The Evolving Mobile Customer By Jeff Lancaster

by Elmer Boutin Marketing

With mobile internet use growing at a phenomenal rate, it’s important to web marketers to stay on top of trends. Jeff Lancaster shared some great information at Pubcon Austin 2015. Here are some things I jotted down from his presentation …

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Pubcon Austin 2015 – Y’all Need To Speak Espanol By Zeph Snapp

by Elmer Boutin Marketing

International SEO brings up a whole host of technical and optimization challenges that must be met. Zeph Snapp has a lot of experience working with multilingual websites, especially those in English and Spanish. He shared some great information during his presentation at Pubcon Austin 2015. Here are some notes I took …

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Pubcon Austin 2015 – Optimizing for 2015 and Beyond By Michael David

by Elmer Boutin Marketing

It’s critical that online marketing practitioners keep up with the latest trends. Michael David of TastyPlacement shared some great information about mobile search and HTTPS for website optimization during his presentation at Pubcon Austin 2015. Here are some notes I took …

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Pubcon Austin 2015 – Let’s Get Visual … By Krista Neher

by Elmer Boutin Marketing

Are you using images strategically in your online marketing efforts? If not, why not? There are many very good reasons to do so, and Krista Neher of BootCampDigital shared some of those reasons along with some excellent ways to optimize how you use images. Here is some of the information she shared …

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