Thou Shall Prosper – The Ten Commandments For Making Money has been on my list to read for quite some time now. I first heard it mentioned on The Dave Ramsey Show. Rabbi Daniel Lapin, the author, has also been interviewed on the EntreLeadership podcast. I recently got caught up to this part of my reading list and very much enjoyed taking in some “old fashioned,” but very relevant wisdom …

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My Rockfish colleague, Upasna Gautam, rounded up a great session on local search. She shared some great ideas on how to optimize your website for local search. Here are some of the notes I took during her presentation …

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Pubcon Vegas 2015 – Local Search – By Mike Stewart

by Elmer Boutin Marketing

There was certainly an emphasis on local SEO at Pubcon Vegas 2015. One of the presentations I sat in on was by Mike Stewart, who shared some great tips on local search optimization. Here are some of the notes I took …

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Pubcon Vegas 2015 – Local Search 2015 by Kristopher Jones

by Elmer Boutin Marketing

There were several sessions on local search at the recent Pubcon event in Las Vegas. I sat in on a session in which Kristopher Jones shared some information on how to optimize your website for local SEO. Here are the notes I took during his presentation …

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Pubcon Vegas 2015 – Showing The Value Of SEO by Erin Everhart

by Elmer Boutin Marketing

Another presentation during Pubcon Vegas 2015 on showing the value of SEO was shared by Erin Everhart. She made a great case for teaching SEO to business leaders and gave some great tips on how to accomplish that. Here are the notes I took during her presentation …

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Pubcon Vegas 2015 – How To Show Your Value To The CFO by Anthony Robinson

by Elmer Boutin Marketing

One of the biggest challenges to those working in the SEO business is proving the value of the work done. This is a difficult challenge, and one that always gets a session at Pubcons. Anthony Robinson shared some great ideas on how to tie SEO work to improvements in the company’s bottom line. Here are the notes I took during his presentation …

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Pubcon Vegas 2015 – Google My Business Optimization by Brian Combs

by Elmer Boutin Marketing

The session in which I presented during Pubcon Vegas 2015 was “Local Search & Reviews.” My co-presenter was Brian Combs who gave an excellent presentation on local search optimization. Here are the notes I took …

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Pubcon Vegas 2015 – The Ultimate Actionable Signals by Adam Proehl

by Elmer Boutin Marketing

At Pubcon Vegas 2015, Adam Proehl gave a great presentation about important things to measure in social marketing campaigns; ones that are often ignored. Here are some notes I took during his presentation in the Social Media Data & Analytics session …

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Pubcon Vegas 2015 – What Does My Data Mean by Mana Ionescu

by Elmer Boutin Marketing

During the Social Media Data & Analytics session at Pubcon Vegas 2015, Mana Ionescu shared some great information about measuring the impact of social media. Here are some of the notes I took during her presentation …

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Pubcon Vegas 2015 – Social Analytics Straight From The Backyard by Alan K’necht

by Elmer Boutin Marketing

In the Social Media & Analytics session during Pubcon Vegas 2015, Alan K’necht shared some ideas on social measurement using some gardening analogies. Here are the notes I took during his talk …

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