There are a multitude of tags which go in between the tags. Of those, there are some which will affect your optimization more than others. Of those, the ones which govern text formatting are critical to understand.
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Archive for May, 2009
Basic HTML For SEO – Part 4, Format That Text
Online Marketing Summit – Austin
Yesterday I and three colleagues traveled to Austin to attend the Online Marketing Summit (OMS) which was hosted by Clickz.com. All in all it was a day well spent with some excellent learning going on.
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Book Review: “Information Architecture for the World Wide Web”
"Information Architecture for the World Wide Web" (3rd Edition) by Peter Morville and Louis Rosenfeld is an excellent addition to the library of anyone who is involved in designing web sites.
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Basic HTML For SEO – Part 3, Heads Up!
The first section of the web page we’ll discuss in our HTML for SEO series is the <head></head> section. There are many tags which can be included in this area, but we’re going to concentrate on the three which can have the most effect on your Search Engine Optimization (SEO) efforts. Here they are...
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Basic HTML For SEO – Part 2, Anatomy of a Web Page
HTML is a markup language made up of tags which govern functions on a web page. As a student of basic HTML concepts, there are a number of tags you should be familiar with. The next articles in this series will concentrate on those tags which can have an effect on your Search Engine...
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Basic HTML For SEO – Part 1, Introduction
Is it possible to do good search engine optimization while knowing nothing about the HTML web pages are made of? It's certainly possible to understand the concepts and be able to tell those building the pages how you want things set up. But, how much easier would it be to work with your IT...
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Advanced Web Analytics – Google Analytics IQ Lessons
Now that we’ve gone through our Web Analytic Primer (Part 1, Part 2, Part 3) you might be interested in getting into more advanced analytics work. If you’re using Google Analytics, they have a deal for you.
Google Conversion University’s Google Analytics IQ Lessons were set up to take you from beginner to expert in...
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A Web Analytics Primer – Content
The last topic we're going to cover in our Web Analytics Primer is the Content section in Google Analytics. This is the section which will show you which parts of your web site are more popular.
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A Web Analytics Primer – Traffic Sources
In any business, understanding how your customers find you is very important. It's no less important in the on-line world. Though your visitors may "find" you in different ways, learning how they do will help you drive traffic to your site later on. The Traffic Sources section of Google Analytic's reports will help you...
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A Web Analytics Primer – Visitors
Web sites are about communication. Communication is about people. So, it’s most appropriate we start our analytics primer looking at statistics about the people who visit your web site.
Although the data you see in your web analytics is analyzed to a certain degree, it’s important to remember that the data must be kept in...
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