Archive for July, 2009

Can You Handle A Customer Loyalty Program?

Can You Handle A Customer Loyalty Program?

Customer loyalty programs come in a number of forms ranging from the personal, "low-tech" to the more inpersonal "high-tech" ones. But, are they right for your business? In most business to consumer concerns, as a consumer, I have to answer this question with a resounding "Yes."
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Book Review: “The X and Y of Buy” by Elizabeth Pace

Book Review: “The X and Y of Buy” by Elizabeth Pace

I am a computer geek by trade, but also a marketer by default of my position. Because of this, I'm eager to read up on topics which will broaden by knowledge of marketing and sales.
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Are You A Brand Ambassador?

Are You A Brand Ambassador?

Are you in a business where your company logo and information is blazoned across the side of your vehicle? Those working for heating and air conditioning companies, plumbers, tow trucks, real estate agencies, delivery companies - whether you realize it or not if you are driving a company vehicle you are a brand ambassador
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You Don’t Have To Be Big To Do It Online

You Don’t Have To Be Big To Do It Online

I needed a small print job done. I had a PDF which would print 2 flyers on a page which I wanted 50 copies printed then cut in half. I could have done it myself, but I wanted it done with a laser printer rather than ink jet. Being the web geek I am, I...
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Having Problems With Internet Explorer 8?

Are you having problems with parts of your web site since Internet Explorer 8 (IE8) was released? I've been seeing chatter around the web about parts of web sites all-of-the-sudden not working even though they work in other browsers.
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