Book Review: “The X and Y of Buy” by Elizabeth Pace
I am a computer geek by trade, but also a marketer by default of my position. Because of this, I’m eager to read up on topics which will broaden by knowledge of marketing and sales.
“The X and Y of Buy” by Elizabeth Pace is a good book outlining differences in the sales cycle when selling to women or men. Each chapter covers a different aspect of sales and specific differences between the genders. Ms. Pace’s assertions are taken not only from her own experience, but also research from research including functional MRI studies. The chapters wrap up with a “Taking It To The Street” section outlining the key points of the chapter. At the end of the book, the author’s Gendercycle Selling™ is outlined.
The book is written in a way which makes it easy to read and easy to digest. If you’re interested in things sales and marketing and want some tips on adjusting your techniques to male or female audiences, then this book is for you.
