Last April in my post "It's Not Like Print" I addressed the subject of text embedding in Flash and images versus plain text on web pages. I'm against it.
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I've written a few times about how companies can and should do customer service better. Now I think it's time to look at it from the other perspective: How the customer is many times at least partly responsible for how they are treated. How might your attitude as a customer towards those who are...
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A couple weeks ago I was discussing web marketing initiatives with a colleague. We came to the startling conclusion that good web marketing, especially in the social media space, is really just good customer service. Well, it was startling to me because I never thought about it quite in those terms. But, it is...
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There's an old phrase I remember as a kid: "Truth In Advertising." It's a concept which tells those of us who do advertising (or marketing or customer service) that we need to be truthful in what we tell people. Exaggerations, blame shifting, cover ups and outright lies are not acceptable to the public.
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