Michelle Lowery is another person I met at PubCon. (If you’re getting the idea that you can meet some great people at PubCon, that’s because you can!) I just finished up a session in which I mentioned I graduated from the Defense Language Institute when I was in the Army. Michelle came up to me and introduced herself, telling me she went graduated from DLI during her time in the Air Force. Michelle is one among the very sharp people on the Outspoken Media team and is a killer player of word games. Let’s read what she has for us …
What are you working on right now?
Outspoken Media is going through a bit of an evolution right now, as last week’s series of blog posts about our organizational development process discussed. We’re positioning ourselves for growth, and continued success. My part in that will entail (among other things) focusing more on content strategy, both for clients and internally, and I’m very excited about it!
What is the one thing you wish you could tell the world about marketing on the web?
Online marketing businesses exist to make money, and people hold down online marketing jobs for the same purpose. But if you make helping people part of your strategy – whether it’s your coworkers, your clients, or your industry colleagues – you open yourself up for much more success than if you only focus your energy on yourself.
What’s on your “trends” radar for the next 12-24 months we should be paying attention to?
Whether it’s Panda or Penguin, or whatever black-and-white animal Google decides to name their next update after (my money’s on Honey Badger), the best way to ride it out is by producing quality content, linking to quality content, and following SEO best practices. You may not have as much control over your inbound links, but if you work on keeping what you can control in good neighborhoods, and avoid the bad ones, you won’t have to worry so much about your sites getting hit.
Thanks, Michelle, for sharing with us. I think she hit the nail on the head regarding “algorithm-proofing” your site. If you concentrate on the basics and don’t take cheap shortcuts you’re more than half-way there.
You can learn more about Michelle and what she’s up to …