About Elmer Boutin

Elmer Boutin - Picture taken in August of 2013.I’m a Marketing Technologist and have been working with web sites and in web marketing since 1996. I started out doing web sites for local businesses such as car dealerships and an art gallery. I also helped start an online rental property referral web site aimed at assisting military people find homes before they moved.

I currently work for Rockfish as Director, Search Strategy and specialize in search engine optimization (SEO) and online reputation management (ORM) for many Rockfish clients. Before that, I was Webmaster for Wilsonart International where I was involved in everything from social media to server administration to web development.

I advocate IT and Marketing departments working together to have the best possible web marketing efforts and thus benefit the enterprise. I also believe it’s important for everyone to develop themselves as leaders, to learn to be the best they can be at whatever they do.

In this space I draw upon my vast and diverse experience to offer you advice how to do your work better. Although I slant towards web marketing topics, many of the articles here have applications in many different fields.

Elmer Boutin and Peter Leshaw chatting before their In-House SEO session at PubCon Las Vegas, 2011

I …

  • am a veteran of the U.S. Army (14 years in the Military Intelligence Corps)
  • Understand Czech and German
  • ride a Honda Shadow Sabre
  • hold an amateur radio license (KB5NJU)
  • am married
  • have three great kids
  • and play the bass

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Opinion Disclaimer: The opinions expressed on this web site are mine and do not necessarily reflect those of my employer or anyone else.

Advertising Disclaimer: Advertisements on this web site are chosen by me because I believe they are good companies to do business with. If you have a problem with a company you saw advertised on this site, please let me know.

I recommend books via a Widget from Amazon.com. If you purchase a book via the link in that widget I do get a small commission. If you don’t feel this is appropriate, go to Amazon (or any other book seller) directly and make your purchase.

From time to time you will find book or product reviews in this space. If those items were given to me at no cost I will disclose that within the review.

Elmer Boutin and Scott Cowley at breakfast, PubCon Las Vegas, 2011 Elmer Boutin and Peter Leshaw at PubCon South 2011
Bottom, right photo: Elmer Boutin and Peter Leshaw at PubCon South 2011 – Photo courtesy of Thomas Ballantyne
Bottom, left photo: Scott Cowley and Elmer Boutin having breakfast at PubCon Las Vegas 2011, photo courtesy of Andy Beal Photography