Andy Beal is an expert in reputation management on the web. His knowledge on the subject is vast, thoughtful and expert. For that reason it is quite appropriate he should co-author a book about (as the subtitle reads) “Monitoring and Managing Reputations Online.” He and Dr. Judy Strauss succeeded quite well with their book, Radically Transparent.
Radically Transparent is divided into three parts:
- Understanding Your Online Reputation – which helps you understand how “The Conversation” works – and doesn’t work.
- Building Your Radically Transparent Reputation – which offers hints, suggestions, tools and methods for building a good online reputation
- Monitoring, Repairing and Planning Your Online Reputation – which offers methods, tools and possible courses of action to take if your online reputation is sullied.
Each section is filled with real life, case study examples, personal experience and best practices to help you understand and work your reputation through various online channels. The instruction contained in the book will give you practical knowledge to help you better understand and use the tools available to tell your story and respond to comments, both good and bad, which you will find on the web.
Although likely not written as a text book (and certainly not dry and boring as text books can sometimes be), Radically Transparent should be a text book for marketing and PR students. It is also an excellent volume to help professionals already in the field to hone their skills to keep up with changing trends in those areas. I highly recommend this book to those looking to learn about or sharpen their online marketing and PR skills.
For a great example of Andy’s work, check out his recent Marketing Pilgrim post “Ten Online Reputation Management Tips BP Can Use Today.”
Photos courtesy of Andy Beal.