Here are some articles I recommend from the week of December 26-31, 2011 covering such topics as SEO, social media, reputation management, QR codes, and some inspiration for the New Year:
- If you’re using a personal Twitter account to promote your employer’s business, you might want to consider a change. Frank Reed tells the tale of an unfortunate example on Marketing Pilgrim: Using Twitter on Behalf of Your Employer? You Better Watch Out!
- Kristine Schachinger shared this Search Engine Watch piece by Sarah Carling with some organization tips. I have to admit I’m a practitioner of filing emails in a million folders – that might be one I should look into changing: 5 Ways to be Productive During Holiday Down Time
- Steve Wiideman shares some great tips to help you build an SEO strategy for the next year on SEOmoz’ Daily SEO Blog: Grassroots SEO – Strategy, Process & Life Cycle
- A number of people share this Penny Arcade story by Gabe about a customer service experience gone way wrong. Check out Just Wow!
- Hugh MacLeod shares some truth about the modern job marketplace on his Gaping Void blog: The Era of Prosperity-on-Autopilot is over. There is some very wise advice in there.
- Lisa Buyer shared this Search Engine Watch piece by Micheal Martin. I don’t agree with his comments on QR Codes. Though they have a lot of potential, I just don’t see where very many people are using them. See if you agree: Search & Mobile Marketing Trends: SEO Apocalypse 2012
- Kate Buck shared this WEBSEO article by Dimitris Zotos: The 10 Dos and 10 Don’ts of a Corporate Social Media Strategy
- In the ongoing Ocean Marketing saga of customer service gone wrong, here are three updates to the story which was widely shared Tuesday:
- On Penny Arcade: an update
- Laura Northrup has this analysis on The Consumerist: Yes, There Is Such A Thing As Bad Publicity
- Andrew Galbraith also has a summary of the incidents on Examiner.com: Update: Ocean Marketing makes fatal gaming PR mistake
- Kristine Schachinger shared a little bit about Google’s relationship with the NSTIC during a discussion at PubCon last month. She outlines some more information about this and how it affects SEO in this Search Engine Watch piece: NSTIC, Google & SEO
- We learned last week that hockey fans are the most “plugged in.” Fans of all sports and teams certainly have more access to information these days, as Frank Reed points out in this Marketing Pilgrim piece: Loving The Online Era of Sports Marketing
- Eric D. Brown shares a summary of an Enterprise CIO Forum article by Paul Muller. Both piece are well worth taking a look at: 2012 – The year of silo demolition in business?
- On Monday we shared an article about a company suing an ex-employee to get the perceived value of his Twitter followers. Today we read of a similar situation regarding LinkedIn. Check out this Mike Masnick piece on TechDirt: Can A Company Keep An Employee’s LinkedIn Account After They’re No Longer Employed? On the whole, it would seem wise to make sure your social accounts and your employer’s are separate.
- I’m really not one for New Years resolutions, but I am one for setting goals and not remaining stagnant. To that end, I refer you to a great post by Seth Godin which is aptly timed for today: The chance of a lifetime