The Saturday Summary – 3/3/2012

by Elmer Boutin on March 3, 2012

There’s always something going on in the world of online marketing and this week was no exception. Here are articles which got my attention during the week of February 27-March 2, 2012 covering topics like SEO, Marketing Technology, Web Site Strategy, Education and Mobile …





  • Education small business owners on the value and best practices of online marketing is very important. Unfortunately, there are more “sales” people out there to make a quick buck – and small businesses owners rightly question the value in it all. On Search Engine Watch, Adam Stetzer does a good job of pointing out specific issues regarding SEO we must overcome when talking to those who run small businesses: 5 Reasons Why Small Business Owners Distrust SEO


  • I hear it often said that “Just because you can do something, it doesn’t mean you should.” On Marketing Pilgrim, Frank Reed shares an infographic which may just point this out when it comes to advertising on mobile devices: Do Consumers Have An Advertising Breaking Point?
  • Measuring online efforts is very important, and the more you can tie those measurements to revenue, the better decisions you can make. On Search Engine Watch, Kevin Gibbons has some ideas on how to measure SEO with the bottom line in mind: 7 Steps to Measure SEO Like Paid Search

There was also a lot of activity this week at SMX West. The folks at Outspoken Media covered it quite well and you can read summaries of many sessions on their site.

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