The Saturday Summary – 3/3/2012

There’s always something going on in the world of online marketing and this week was no exception. Here are articles which got my attention during the week of February 27-March 2, 2012 covering topics like SEO, Marketing Technology, Web Site Strategy, Education and Mobile …

Monday

• Scott Brinker has an update on the 4th anniversary of the Chief Marketing Technologist blog and an update on how the Marketing Technologist meme fared over the past year: State of the Marketing Technologist 2012. Hey – The Crossing got a nice mention, too. Thanks to Scott for that.
• There’s been a lot of chatter online about inbound marketing. That’s for good reason, too, because for many companies it works very well. On Marketing Pilgrim, Frank Reed has a nice summary of HubSpots State of Inbound Marketing 2012: Inbound Marketing Lead Sources More Important to Marketers
• There’s a new Panda update on Google. Don’t be left in the dark – check out this informative piece on Search Engine Land by Matt McGee: Google Confirms Panda 3.3 Update, Plus Changes To How It Evaluates Links, Local Search Rankings & Much More

Tuesday

• On the SEOmoz Daily SEO Blog, Chris Winfield shares some great ideas on using PR to build business: 92 Ways to Get (and Maximize) Press Coverage

Wednesday

• It’s never a good idea to change your web site without thinking it through and having a plan. Dana Lookadoo has a great example of why in this Search Engine Journal piece: Client Horror Story: Are You Sitting Down? We Changed Our URLs!
• Lee Odden has some great things to say SEO-wise. His latest piece on the TopRank Blog certainly fits into something I’ve been saying for a while: Online Marketing needs to be part of a comprehensive plan. Check out: It’s Not SEO Anymore, It’s Marketing. Deal With It.

Thursday

• Education small business owners on the value and best practices of online marketing is very important. Unfortunately, there are more “sales” people out there to make a quick buck – and small businesses owners rightly question the value in it all. On Search Engine Watch, Adam Stetzer does a good job of pointing out specific issues regarding SEO we must overcome when talking to those who run small businesses: 5 Reasons Why Small Business Owners Distrust SEO

Friday

• I hear it often said that “Just because you can do something, it doesn’t mean you should.” On Marketing Pilgrim, Frank Reed shares an infographic which may just point this out when it comes to advertising on mobile devices: Do Consumers Have An Advertising Breaking Point?
• Measuring online efforts is very important, and the more you can tie those measurements to revenue, the better decisions you can make. On Search Engine Watch, Kevin Gibbons has some ideas on how to measure SEO with the bottom line in mind: 7 Steps to Measure SEO Like Paid Search

There was also a lot of activity this week at SMX West. The folks at Outspoken Media covered it quite well and you can read summaries of many sessions on their site.