The Saturday Summary – 3/17/2012

by Elmer Boutin on March 17, 2012

There was a lot of activity this week in various areas – and that means lots of things to read. Don’t worry, I’ve got you covered with the articles I found relevant during the week of March 12-16, 2012 covering such topics as analytics, SEO, marketing, customer service, and the inbound marketing versus nomenclature SEO debate …




  • Seth Godin has a very good notion as to how to use customer contact with your service reps and call centers as a way to delight and gain advocates at a time when the customer is paying undivided attention to your company: Speaking when they care (reorganizing the economics and attitude of customer service). He makes an excellent point: When someone contacts you with a problem, you don’t have to pay to get their attention – they’re already looking at you.
  • On Search Engine Watch, Gareth Owens offers some advice on How to Train an SEO in 5 Days. It’s a pretty good starting point, but you’ll want to customize for your agency or in-house situation.
  • On JW on Tech (an MSDN Blog), James Whittaker offers his reasons for leaving Google. While this is only one person’s opinion, it’s good to keep tabs on possible happenings at the search giant: Why I left Google
  • On Search Engine Roundtable, Barry Schwartz shares some interesting news which Matt Cutts shared at his recent appearance at SXSW: Cutts: Google To Target Overly SEO’ed Sites Within Weeks
  • In more Google news, related to the WSJ story linked in Thursday’s links comes this piece by Brent Chaters on Search Engine Journal: The Next Wave Of Google Algorithm Changes
  • Internet Explorer has been my least-favorite browser since version 6 was still only a couple years old. Microsoft is trying to show IE 9 is much improved over other version with this interesting video shared by Frank Reed on Marketing Pilgrim: Microsoft’s Curious Plea to Stay with Their Browser. I thought the video was rather well done until the end. You be the judge. Regardless, I won’t be swapping browsers any time soon.

Debate Bonus:

  • Rand Fishkin started an interesting discussion on SEOmoz’s Daily SEO Blog regarding the way we term what we do as web marketers, specifically in regards to SEO: The Brand of SEO and the Trend of Inbound Marketing. It’s something I’ve been pondering since November and I think this is a dicussion worth having as we who specialize in web or online marketing look to describe what we do to the world at large.
  • As a counterpoint to Rand’s piece, Ian Lurie posted this on his Conversation Marketing Blog: My problem(s) with ‘inbound marketing’. He brings up some good points about tactics versus strategies and that “inbound marketing” is really a set of strategies.
  • Over on Search Engine Watch, Andy Betts offers up some good analysis on the issue: Inbound Marketing & SEO – Seize Opportunity or Resist Change


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