The first week of 2012 is complete. I hope you hit the ground running. Here are some articles I caught during the week of January 2-6 which got my brain going, covering such topics as SEO, customer service, social media, location-based marketing and leadership …
Monday
- On the SEOmoz Daily SEO Blog, Phil Nottingham shares some interesting happenings from 2011: Search Industry Surprises of 2011
- This week still has posts coming out on the Ocean Marketing debacle. Here is a great list of lessons we can all learn from the incident by Sonia Simone on the copyblogger Blog: 5 Lessons You Can Learn from a Breathtaking Customer Service Fail
- I had an interesting experience with Best Buy a couple weeks ago; and I’m still debating whether to post about it here. Chris Bailey shared this Forbes piece by Larry Downes which purports to tell why the retail giant will die off within the next several years. It’s a pretty scathing article, but full of great lessons to learn: Why Best Buy is Going out of Business…Gradually
Tuesday
- Reading is very important for all of us. Eric D. Brown has a list of books he recommends you check out in 2012 on his site: Recommended Books for the CIO / IT leader for 2012
- Rand Fishkin reviews his 2011 web marketing predictions, and offers 8 new ones for 2012 on the SEOmoz Daily SEO Blog: 8 Predictions for SEO in 2012
- Aaron Strout has a nice quote in this Southwest Airlines Spirit Magazine piece by Stuart Wade: Social Studies
Wednesday
- Lisa Myers has some great advice on doing international SEO on the Search Engine People Blog. I did a lot of translation work in my past and I agree 100% with the tips she gives in the “Language” section. Don’t go cheap on that part: International SEO? Forget About The Big Brands And Do This Instead
- Josh Bernoff shares some interesting data over in the Empowered Blog: The Global Social Takeover
- Alan Bleiweiss shared this gem on empathy in social media by Timothy Carter on Click2Rank.com: Better than Social Media Engagement … Empathy
Thursday
- Still wondering what’s up with Google+? Over on the seoMOZ Daily SEO Blog, Cyrus Shepard has some insights as to how it affects search: How Google+ Uses SEO to Steal Search from Facebook and Twitter. I also saw a tweet from Joe Hall on a related Google+ topic – I hope he writes about it in more detail.
- Over on Marketing Pilgrim, Frank Reed shares some Forrester data on how social media influence on purchases breaks down by country: Social Media Marketing’s Purchasing Influence Greater in Emerging Markets
- Dr. Pete shared this very interesting video on YouTube showing how Coke could move it’s story telling to be more interactive. It’s a great lesson in online marketing: Coca Cola Content 2020 Part One. The video is very well done and is just about worth watching just for its entertainment value.
- Aaron Strout shares some location-based marketing predictions by some thought leaders in the space on the WCG Common Sense Blog: 2012 Location-Based Marketing Predictions
- Search Engine Journal’s Melissa Fach has a great interview with Zagg’s Scott Cowley. I was very privileged to get to meet Scott in person at November’s PubCon – he’s a stand-up guy and very, very smart: Interview with Scott Cowley on SEO, Company Support and More
Friday
- Ian Lurie shares some good management advice on his Conversation Marketing Blog: The Brain-Money Balance
- Are you spending a lot of time in social media spaces with very little effort? If you’re one of the company’s with a large number of accounts on each service, Cynthia Boris may know why you’re having some trouble and she discusses this in a Marketing Pilgrim piece: Time to Take Out the Social Media Trash
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