Here are some articles which caught my eye during the week of October 17-21, 2011 covering topics such as SEO, paid search, web marketing, and Google’s decision to encrypt searches :
Monday
- Frank Reed shares some interesting data from an IgnitionOne study showing retail conversions on PPC ads is falling: Report Says Retail Paid Search Conversion Rates Dropping. This could be a kind of “chicken and egg” story – is it bad landing page design and bad user experience causing the drop, or is it something else?
- Scott Howard shares his experience trying to unsubscribe from emailings from J.C. Penney: JC Penney’s Email Marketing Chief Needs To Be Fired. I can’t say I blame him for being upset – it is quite ridiculous that unsubscribe requests can’t be taken care of immediately. Businesses need to do a lot better in this area.
Tuesday
- Eric Brown guest posted on Jay Ehret’s The Marketing Blog and and shared How to Be a Social Guerrilla
- Perhaps the biggest news of the day is that Google will start encrypting search pages for those logged into Google. This can have a big impact on analytics and keyword strategies in SEO. Danny Sullivan has an in-depth look at this on Search Engine Land: Google To Begin Encrypting Searches & Outbound Clicks By Default With SSL Search
Wednesday
- There was certainly a firestorm in the SEO community about Google’s announcement on Tuesday. Just about everyone who wrote about it was very critical about Google’s motives and the end result. Here is a sample …
- Frank Reed writes that this is just another change SEOs will need to adapt to in Google’s Encrypted Search Meets the Myopic SEO on Marketing Pilgrim
- Ian Lurie declares Dear Google: This is war in his Search News Central piece
- Joost deValk opines Google Whores Out Users With False Privacy Claims on SEOBook
- Rhea Drysdale writes Google Invests in Privacy for Profit on Outspoken Media
- I wonder if this new policy will feature highly in Matt Cutts’ PubCon Keynote next month …
- In non-Google news, Pamela Vaughn has some great ideas on “Content Marketing” in this piece on the HubSpot blog: Is ‘Content Marketing’ Broken?
Thursday
- When thinking about marketing your business, the story is a key element. Chris Brogan shares some thoughts in creating your business story: The Setting for Your Story
- Ben Parr over on Mashable Tech shares news of MC Hammer’s announcement of a new search engine: MC Hammer Announces His Own “Deep Search” Engine.
- Dr. Pete shares his thoughts on changing URLs for SEO purposes on SEOmoz’s The Daily SEO Blog: Should I Change My URLs for SEO?
- Dana Lookadoo shares some great advice on site structure and information architecture on the PubCon Speakers Blog: No One Cares About Your Corporate Org Chart
Friday
- Back when I read The Chaos Scenario, many with whom I spoke about it “poo-pooed” the idea that digital media would ever overtake TV in ad spending. Scott Brinker shares some data on his Chief Marketing Technologist blog which supports the idea that online may soon surpass TV: The popularity contest between digital and TV
- I often shy away from sharing infographics, but this one Cynthia Boris shares on Marketing Pilgrim is full if great information. Check it out: Infographic: Anatomy of the Digital Consumer
- Michelle Lowry has some great advice for non-profit web marketing on the Outspoken Media blog. I did not know about Google Grants for Ad-Words. That’s something I’m certainly going to look into next time I’m helping a non-profit: Non-Profits: How to Get More Online Donations
Saturday Bonus:
- Seth Godin has some simple, but important, points about the difference between leaders and managers: The difference between management and leadership
- This morning’s “Cup of Joe” on Marketing Pilgrim has some thoughts about MC Hammer’s announced new search engine. Check out the video – Hammer has a great understanding of social and solving information problems: Cup of Joe: With The Right Expectations, You Can’t Touch This!
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