Here are some articles of interest I found during the week of October 24-28, 2011 covering topics such as SEO, Social Media, Twitter, Advertising and more:
Monday
- Scott Howard posts an update to the JC Penney story I linked to last week. They finally took him off their mailing lists. I still say we as marketers need to do better in this area: JC Penney Apologizes
- There’s been a lot of chatter lately about Google’s alleged bad opinion of SEOs. Melissa Fach at Search Engine Journal shared a video of Matt Cutts saying that isn’t true. Check out: Matt Cutts Answers “Does Google consider SEO to be spam?”
- For another SEO post, Lisa Barone shares some good reasons to stay focused on the basics as you learn more advanced techniques: SEO Advice: Learn to Walk Before You Run
Tuesday
- Seth Godin shares some obvious ideas about “Earned Media” – namely that you can’t buy it: Buying earned media
- Scott Brinkers tells us about a new Forrester piece which recommends a Marketing Technologist be on staff in corporations: Forrester recommends a Marketing Technology Office
- Speaking of Forrester, Dave Frankland’s blog tell us It’s Time For Business Leaders To Embrace Customer Intelligence. If you’re looking for someone to help with this kind of analysis, a Military Intelligence Vet may be the person you’re looking for. Thanks to Matt Curtin for sharing this link.
- We’re starting to do a lot with Pinterest at work. Melissa Alam at Seer Interactive has some great information about how to use Pinterest for business: Pinning Your Interest: The Potential Value of Pinterest
- Frank Reed asks an interesting question on Marketing Pilgrim: If Social Media Goals Are To Drive Sales, Should Sales Budgets Pay For It?
- Mark Story has a good social media case study on AGBeat: If you love your social media message, set it free – case study
- Thomas Ballantyne believes Twitter is good for link building and tells us why on his Pest Control Marketing & Such blog: Twitter is a link building tool
Wednesday
- Chris Brogan has an interview with Nihal Mehta of LocalResponse, a very interesting location-based coupon service: LocalResponse Is Worth Checking Out
- I don’t know how I missed this last week, but apparently a leaked copy of Google’s guidelines for quality raters was posted online. Dr. Pete over at SEOmoz has an excellent summary of the key information for us: 16 Insights into Google’s Rating Guidelines
- Scott Brinker shares some insights on how the Marketing Technologist revolution fits with agencies. It’s a summary of a presentation he recently did: Agencies and the marketing technologist revolution
- David Wenger shares some ideas on B2B relationships through social media, featuring some comments by Aaron Strout: Why Social Media Relationships Matter in B2B
Thursday
- Richard Thomaselli reports on AdvertisingAge that some bridges are for sale in New York, in a way: Hey, Advertisers: New York Has a Bridge to Sell You
- Andy Beal shares his thoughts on corporate online reputation management on American Express’ Open Form. He rightly points out that it’s a culture issue more than anything else: Reputation Management Is About Fixing Corporate Culture, Not Image
- Yesterday’s “Kloutpocolypse” caused quite a stir with many a Klout score dropping quite a bit. Lisa Barone shares some ways to benefit from Twitter without Klout (including a funny video): 50 Kloutless Ways To Get Value From Twitter on Outspoken Media
- Dawn Wentzell has some good ideas for QR Codes in this Speedy Small Business Blog item: 6 Ways to Use QR Codes for Small Businesses
Friday
- Chris Brogan offers his thoughts on giving versus investing attention in marketing: Attention
- With some more insight into QR Code usage, Frank Reed on Marketing Pilgrim shares this USA Today video where some random people were asked about if and how they use QRs: QR Codes: Feedback from the Middle
- Annie Cushing shares some great Excel tips (including a how-to video) on the Blue Glass blog: 7 Excel Charts You Should Be Using Daily
- I understand the need for protecting intellectual property, but from what I read in this Gigaom piece, the current bill introduced in The House seems a bit overarching: Looks like Congress has declared war on the internet. This certainly bears further research.
- I participated in a fun, Halloween-inspired piece on today’s Aimclear blog curated by Lauren Litwinka: Bookshelf of Horrors: 66 of the Worst Search Marketing Books You’ll Never Read
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