Here are some articles which caught my attention during the week of January 9-13, 2012 cover such topics as web marketing, online reputation management, marketing, search, leadership and more …
Monday
- Avinash Kaushik often has some brilliant challenges to our thinking about data on his Occam’s Razor site. Here’s some more valuable insight from him: The 2015 Digital Marketing Rule Book. Change or Perish
- Russ Somers penned a great work which he calls The Human Marketing Manifesto. I think it’s great for us to remember these things when doing our work. Thanks for Chris Bailey for the tip.
- From the Wifi Security Department comes this interesting trick described by Adam Pash on lifehacker: How to Crack a Wi-Fi Network’s WPA Password with Reaver
- Lee Odden passed on this link to some great social media stats compiled by Bazaarvoice: Power of Word of Mouth
- A Papa John’s outlet in New York City started a social media firestorm because an employee there entered a racial slur describing a customer – which printed on her receipt. Andy Beal had the story last week, and Frank Reed has some good analysis on Papa John’s handling of the situation this morning on Marketing Pilgrim: Papa John’s Gets Backlash from Idiot Employee but Is It REALLY Their Fault? There’s some great discussion in the comments, too.
Tuesday
- Google has a new search for English users who are logged in. Apparently it’s being rolled out so I haven’t yet seen it; but, Marketing Pilgrim has the information on it in this Frank Reed piece: Google’s Introduces New “Search Plus Your World”
- Scott Brinker shared this post by Meg Temple on the Percussion Blogs: Gartner: Marketing to Outpace IT as a Buyers of Marketing Technology. This is a trend which has been coming and looks to have arrived
Wednesday
- Matt Cutts shares some behind-the-scenes information about Google’s new Search plus Your World on his blog: Sharing a search story
- Another huge social media fail is outlined by Scott Stratten on his Unmarketing site: Worst Use of Social Media of 2012: Boner’s BBQ - Warning: parts of this are NSFW
- Lisa Barone has some great advice how brands can use Pinterest on the Outspoken Media Blog: To Pinterest, A Love Letter
- Melyssa St. Michael shared this Marketing Land piece by Gab Goldenburg which shares some insight from research done at Oxford concerning influence on Twitter: Oxford Study Explores Tweeter Reach & Influence
Thursday
- Chris Sherman has a great rundown of the new Top Level Domains now available from ICANN over on Marketing Land: What You Need To Know About The New Top Level Domains
- Erin Jones takes a look at employee relations from a reputation management perspective on the Trackur Blog: Seven Reasons to Hire Wisely and Treat Your Employees Fairly
- There’s been a lot of talk about Google rewriting title tags in the SERPs. Pierre Far gives us a little background on this in Google’s Webmaster Central Blog: Better page titles in search results
Friday
- Cathy Benevides shared this Jabez LeBret piece on NBC4Chicago about how to use Google+ for business: How to Utilize Google+ Search for your Biz
- In one of my previous lives I taught security procedures for those working with sensitive information. One thing we warned people not to do was view such things in public places because you never know who’s watching or might see something they shouldn’t. Peter Shankman brings this point home on his web site: How One Bit of Stupidity Could Have Brought Down a Multi-Million Dollar Media Company
- Ian Lurie has some excellent advice on his Conversation Marketing Blog: In internet marketing, be significant, or be roadkill
