Here are some articles which caught my eye this week covering topics such as SEO, web marketing, marketing technology and leadership as well as some personal thoughts for the week of October 31 through November 4, 2011:
Monday
- Jamie Steven has some excellent techniques to use Google Analytics and Google Docs in a great data mashup on the SEOmoz Daily SEO Blog: Custom Reporting using Google Analytics and Google Docs – The Ultimate Analytics Mashup
- Seth Godin shares some insight into getting hired on with a smaller company: How to get a job with a small company. Dave Ramsey shares some of this same advice in his Financial Peace University session “Working in Your Strengths.”
- On his intersection of offline and online site, Mark Story offers his analysis of two recent events involving major brands and their Facebook pages. It’s pretty interesting reading and I like his take on them: Social Media Can’t Put Lipstick (or Chapstick) on a Pig
- Self-talk is something which can help us or hurt us, depending on what we talk ourselves into our out of. Amber Naslund shares some great insight into this on her Brass Tack Thinking site: Three Self-Sabotage Mantras That You Need To Quit. Now.
- Bob Pearson writes about the importance of social and search in web marketing on his Pre-Commerce blog: The Three New Drivers of Commerce
- B. L. Ochman adds some insight to the QR Code discussion in this AdAge Digital piece: No, QR Codes Aren’t Dead. They’re Just Used Badly
Tuesday
- Mark Story shares some insights on getting management or a client on board with a social media plan: Social Media Survival: What To Do If You Are Running Into a Managerial or Client Brick Wall
- On SEOmoz’s Daily SEO Blog Ross Tavendale has great ideas on social SEO in 3 Steps to Social SEO for Your Boring-Ass Clients
- The folks at Outspoken Media were busy this week live blogging at Distilled’s Search Love Conference. You can check out all the coverage on their site. They will be live blogging at PubCon, too, so be sure to bookmark them.
- Today is November 1st, the official beginning of Movember. I lost an aunt and a cousin (her son) within weeks of each other to this terrible scourge. Would you please consider kicking in a buck or two to my Movember effort? Thank you.
Wednesday
- Google is now indexing some content generated by JavaScript and AJAX pages via POST requests. Pawel Aleksander Fedorynski and Maile Ohye explain how it works on the Official Google Webmaster Blog: GET, POST, and safely surfacing more of the web
- Ian Lurie shares some great insight into leadership in a growing company on his Converstation Marketing blog: A CEO’s guide to surviving marketing agency growth
- Scott Brinker gave a presentation at Adobe Enterprise Partner Community Day. It’s an hour long, but well worth watching: The Book of Marketing Technology on Broadway
- Scott Cowley offers some wisdom for those who want to work in web marketing on Search Engine Journal: Dear Internet Marketers: Stop Building Your Careers On A Single Commoditized Skill. Scott is part of the group which brings life to Zagg’s online efforts.
Thursday
- Dr. Pete tells has some great thoughts on compelling content. We know we need have great content, but what is great? Is compelling content alone going to bring visitors to our site? Get the answers on SEOmoz’s Daily SEO Blog: Why Does Great Content Fail?
- Dan Zarrella always has some great stats to share. On his blog today he shares some of the most- and least-connected words in LinkedIn titles and profiles: Infographic: The 20 Most (and Least) Connected Words on LinkedIn
- Thomas Ballentyne gives us a rundown on Google’s new local SERP view on the Pest Control Marketing & Such blog: Google Updates Local Mixed Results
- Jesse Noyes has a video interview with Aaron Strout, co-author of Location-Based Marketing for Dummies talking about, what else, location-based marketing on the Eloqua site: Why Location-Based Marketing Matters More Than Ever
Friday
- I spent the morning at a ceremony on Fort Hood honoring fallen soldiers. Please read my summary about it if you haven’t already: A Stark Reminder
- Ben Wills shares some content marketing hint on Marketing Pilgrim: 7 Content Marketing Tactics To Rank Higher In Google’s New Fresh Results
- Also on Marketing Pilgrim, Andy Beal asks What Do You Hate Most About the New Google Reader? Apparently I’m not the only one who dislikes the new look of Google Reader, as shown by the number of comments to the post.
{ 2 comments… read them below or add one }
Hi Elmer,
Thanks for the (two) shout-outs! And I saw in your profile that you are a veteran. Thank you for your service to our country; have a good Veteran’s Day.
Mark
Mark – thank you for stopping by, and you’re welcome … On both accounts.