It’s Christmas Eve and I wish everyone a fantastic Holiday Season and much success and joy in the New Year. Just in case you have some time to catch up on things today (or tomorrow, or Monday) here are some articles which caught my attention during the week of December 19.23, 2011 covering topics such as SEO, social media, reputation management, web analytics and more …
Monday
- On the aimClear Blog, Marty Weintraub points out one method which could be used to get things “viral:” Vanity Bait: Remembering The “Social” In Social Media
- Carson Ward tells about some new patents in Google’s inventory which could be a tell for future algorithm updates on the SEOmoz Daily SEO Blog: How Negative Emotion Could Hurt Your Rankings
- Facebook has been using its customers’ pictures in ads for a while now. Over on Marketing Pilgrim, Frank Reed tells us about a lawsuit filed by one customer in an attempt to get Facebook to halt the practice: Facebook Attempt to Stop Lawsuit Not Liked By Judge
- Scott Stratten always has an interesting perspective on things. Today’s post on his Unmarketing Blog about spam is no exception: Warm Spam: The Worst Social Media Recipe, Ever
- On Social Media Today, Pam Moore shares some social media wisdom in Social Business: It’s NOT About the Next BIG Thing!
- On his Chief Marketing Technologist blog, Scott Brinker has some great advice about what not to automate in your social media efforts. I think this might apply to oursourcing, too: You are what you don’t automate
Tuesday
- Ashley Zeckman shares 7 Ways to Improve Your Online Reputation Management Strategy on the Top Rank Blog
- On Marketing Pilgrim, Frank Reed shares A Winning Framework for SEO Reporting
Wednesday
- On SEOmoz’s Daily SEO Blog, Rand Fishkin brings up some excellent self and team leadership advice: Be the CEO of More Than Just Your Job
- FedEx has a reputation crisis thanks to a, let’s say, careless delivery person caught on camera. On Marketing Pilgrim, Andy Beal asks the question: How should FedEx handle this? Great discussion in the comments: FedEx Driver Trashes Computer Monitor & Reputation: How Should FedEx Respond?
- Chris Bailey shared this thought-provoking leadership article by Margaret Heffernan on Inc.: You Can’t Predict Talent; Foster It
Thursday
- Jackie Huba has a follow up to the FedEx story from yesterday on the Church of the Customer Blog: FedEx’s apology: expertly delivered
- On Outspoken Media, Joe Schaeffer teaches us how to use Regular Expressions and Pipes to filter data in Google Analytics: 11 Pipers Piping: An Introduction to Regular Expressions and Pipes
- In a guest post on Marketing Pilgrim, Chris Lorence tells of a very realistic social media scenario in a very regulated industry – and has some excellent advice on how regulated businesses should still embrace social and how they might do it: Is Social Media More Than Just a Megaphone for Unhappy Customers?
Friday
- Time management methods are important, but not every method works for every person. Ian Lurie shares some of his on Conversation Marketing – maybe these will work for you: SEO, optimize thyself: Get more results for your effort
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