Here are the stories which got my attention during the week of November 28 through November 3, 2011 cover such topics as web marketing, SEO, leadership, sales, email marketing, social media and more:
- Last week we had a great redirect testing tool by Ian Lurie for IIS web sites. This week Dave Sottimano shares some SEO tools specific to IIS7 on the SEOmoz Daily SEO Blog: What Every SEO Should Know About IIS
- I’m reading Dan Zarrella’s Hierarchy of Contagiousness (Amazon Affiliate link) and he mentions social proof as a way of getting more attention in web marketing. I ran into this TechCrunch piece by Aileen Lee on the same topic: Social Proof Is The New Marketing
- Scott Brinker shared this great infographic on how Google’s AdWords works by Elisa Gabbert: How Does the AdWords Auction Work? [Infographic]
- Pinterest has been getting a lot of attention in the SEO world lately. Scott Cowley shares this informational piece on the social service on Search Engine Journal: Pinterest: Link Building & SEO Strategies
- Marty Weintraub shares some great hints for using the “SITE:” operator in search engines to dig out some great information on the aimClear Blog: Mining Deep “Site:” Operator Search To Uncover Multilingual Social Threads
- I watched last week as Eric D. Brown tried in vain to get someone to respond to his problem with a DOA appliance. He chronicles the story on his blog: Recovering from Bad Customer Service
- My colleague Tammy shared this MSN Business on Main item by Joanna L. Krotz: If You Want to Sell Online, Target Women
- Melissa Mackey shares some data showing how changes in Google’s paid search placement on SERPs affects clickthrough rates and conversions over on Search Engine Watch: Top vs. Other PPC AdWords: CTRs Drop, Costs Per Conversion Climb
- Barry Schwartz points out that PDFs are showing quite high in SERPs for certain searches. He recommends monetizing them, or at least putting some calls to action and links in them: PDFs Ranking Well In Google – Monetize Them
- Are you doing SEO for the right reasons? Are you using the proper techniques? Micheal Martinez shares his thoughts on the subject on the SEO Theory – SEO Theory and Analysis Blog: Reasons Why SEO Won’t Work
- On the BaileyWorkPlay Blog, Chris Bailey shares why sometimes the lowest price isn’t the best option – an opinion I share: Clean Beds and a Lesson In Pricing
- On a more general business topic, my friend Alan K’necht shared this book review by Steve Denning on Forbes: The Dumbest Idea In The World: Maximizing Shareholder Value. The idea is quite intriguing, enough so that I’m going to put this on my “read” list.
- Jim Morris has some thoughts on direct mail marketing and what he calls “Faux Personalization” which he shares on Jay Ehret’s The Marketing Blog: The Failings of Faux Personalization
- Andy Beal tells us about YouTube’s new analytics on Marketing Pilgrim. It does seem rather odd that they’d use an infographic – but it does give us the info we need: Google Announces YouTube Analytics With a Video Tuto….Infographic?
- Marty Weintraub has some more great information on the aimClear blog today. This time it’s regarding the “missing keywords” problem and how to overcome it: #WTF Factor: #SEO Analytics Survival In The Age Of Vanishing Keywords
- On the empowered Blog, Josh Bernoff tells us that today’s social media environment is much like the web was in 2000: Social 2012 is Web 2000
- Justin Vanning has some information about Google integrating G+ information inside Adwords on the SEOmoz Daily SEO Blog: New Adwords Social Extension Displays Google +1’s In PPC Ads
- News broke today about Carrier IQ detailing how much information it tracks on mobile devices. Alan K’necht tipped me off to the Mashable Tech story by Stan Schroeder: Carrier IQ Tracking Scandal Spirals Out of Control
- Another Mashable article, this time in the Social Media section by Sarah Kessler, shows some eye-tracking studies which detail how people look at Facebook profiles. It’s a good idea to make sure you have a nice picture there, since it’s the first place people look: Here’s How People Look at Your Facebook Profile – Literally. I’d be willing to bet eyes track pretty much the same way on LinkedIn profiles, too.
- Over on Marketing Pilgrim, Cynthia Boris shares some data from FreeWheel showing the growth of video ads. The numbers show people are viewing them more, too: Video Ad Are Increasing and So Are the Views
- On Conversation Marketing, Ian Lurie posts 10 signs you deserve to succeed. I’m not sure I agree with “deserve,” but if you are doing the things on this list you are certainly more likely to succeed than those who don’t.
- Frank Reed shares a view of the newly redesigned YouTube site on Marketing Pilgrim: New YouTube Design Stresses Channels
- Some more information came out about Carrier IQ. It turns out that Verizon doesn’t use it, but others do. Senator Al Franken sent a letter to Carrier IQ asking for some details about what’s going on. Frank Reed has this on Marketing Pilgrim: Carrier IQ: It Must Be A Big Deal If Sen. Franken Speaks Up!
- Kate Buck shared this piece of leadership wisdom from Michael Hyatt on his blog: What Should You Look For In The People You Hire?
- On Marketing Pilgrim, Joe Hall describes the difference between “Pep Talk” marketing and building a strong, long-term business based on great user experiences. Check out today’s Cup of Joe: Pep! Pep! Pep! Pep Talk?
- Brett Tabke shared this link about the surprise purchase of Austin-based Gowalla by Facebook. This could be a very interesting combination. Read about it in this CNN Money piece by Laurie Segall: Facebook buys Gowalla
Trivia Note: Every time some talks about Al Franken, I remember the hilarious bit he did on “Saturday Night Live” where he paraded out all his big-ticket items and declared they were now tax deductible because he worked in TV and he used them in the show so they qualified as business expenses. I can just see him now, “See this iPad? I wrote a letter in my official capacity as a U.S. Senator. It’s now tax deductible.” I wish I could find a video of that skit on YouTube.