A collection of articles which caught my eye during the week of February 6-11, 2012 covering such topics as SEO, leadership, customer service, content marketing, social media, reputation management, web site usability and monetizing web sites …
- Looking for a quick checklist to help you find technical problems with your web sites? Look no further than this handy guide from Dave Sottimano on the SEOmoz Daily SEO Blog: Find Your Site’s Biggest Technical Flaws in 60 Minutes
- I once wrote about some Forrester data showing many companies’ employees are actually detractors of their products. This is a leadership issue which must be addressed. Another, similar, issue is cynicism within an organization which is addressed by Lior Arussy in this MyCustomer.com piece: Culture shock: Cynical staff are killing your customer experience
- On the Convince&Convert Blog, Jay Baer shares The Only 4 Reasons Agencies Should Care About Their Own Content Marketing
- Alan Bleiweiss shared this piece by Ruud Hein on Search Engine People about someone using the Google+ button in a somewhat sketchy way: To Everyone’s Surprise Google Says “Sure, Go Ahead” To Swapping +1 Clicks For Content. There’s some great discussion in the comments as well. While you’re there, click over to the article about how Alan used some great data analysis to uncover some criminal copyright violations for one of his customers. I guess it’s not just military intelligence veterans who make good web marketers, former MPs do, too.
- Alan K’necht recently gave the keynote address at the recent Socialize Toronto 2012 conference and you can catch the video on Digital Always Media’s site: Past, Present and Future: Measuring Social Media’s Impact
- Andy Betts shares his vision of the future of SEO on Search Engine Watch, and it has a lot to do with convergence and collaboration. It’s a long article, but well worth reading through: Future of SEO: Change, Convergence, Collaboration
- Over on Outspoken Media, Danika Atkins shares some ideas for making infographics on the cheap: Creating Kickass Infographics On A Budget
- Jason Falls has some great ideas when it comes to incorporating social into an overall strategy, which I something I think is very important. Check out this guest post on Jay Ehret’s The Marketing Blog: Moving Beyond The How-To In Social Media
- On SEOmoz’s The Daily SEO Blog, Joanna Lord shares some insights into how paid marketing can complement an inbound marketing strategy in 10 Ways Paid Marketers Can Leverage Inbound Marketing
- Scott Cowley shared this HubSpot video of a debate between Dan Zarrella and David Meerman Scott about whether to add “Please Retweet” to your messages on Twitter. It’s a short but very interesting discussion:
- Jack Martin shares a very interesting analogy between SEO Copywriting and Alfred Hitchcock on the Portent site: The Alfred Hitchcock Guide to SEO Copywriting
- On Search Engine Land, Kerry Dean describes why he thinks now might be The Golden Age Of SEO
- On Search Engine Watch, Gary-Adam Shannon tells about some social media monitoring tools in Reputation Management and Social Monitoring Made Easy. I already use Google Alerts rather extensively, but I’ve not tried ifttt. This is the second article I’ve seen lately which mentions ifttt – I think I need to check it out.
- The Eisenberg Brothers often have interesting things to say about web marketing topics. Today, Bryan shares some excellent thoughts about how to use forms more effectively: Online Form Optimization: 3 Simple Form Problems to Fix
Saturday Bonus: I saw a bit of buzz on Thursday and Friday criticizing Pinterest for modifying links from pins on their site to include their affiliate code so they can monetize those links. I, personally, didn’t think it was a bad idea and considered writing about it next week. Joe Hall beat me to it and explains why it’s a good idea very well this morning on Marketing Pilgrim, so I’ll just pass his post along to you: Cup of Joe: Monetizing The Medium