The Saturday Summary – 2/11/2012

by Elmer Boutin on February 11, 2012

A collection of articles which caught my eye during the week of February 6-11, 2012 covering such topics as SEO, leadership, customer service, content marketing, social media, reputation management, web site usability and monetizing web sites …




  • Jason Falls has some great ideas when it comes to incorporating social into an overall strategy, which I something I think is very important. Check out this guest post on Jay Ehret’s The Marketing Blog: Moving Beyond The How-To In Social Media
  • On SEOmoz’s The Daily SEO Blog, Joanna Lord shares some insights into how paid marketing can complement an inbound marketing strategy in 10 Ways Paid Marketers Can Leverage Inbound Marketing
  • Scott Cowley shared this HubSpot video of a debate between Dan Zarrella and David Meerman Scott about whether to add “Please Retweet” to your messages on Twitter. It’s a short but very interesting discussion:



  • On Search Engine Watch, Gary-Adam Shannon tells about some social media monitoring tools in Reputation Management and Social Monitoring Made Easy. I already use Google Alerts rather extensively, but I’ve not tried ifttt. This is the second article I’ve seen lately which mentions ifttt – I think I need to check it out.
  • The Eisenberg Brothers often have interesting things to say about web marketing topics. Today, Bryan shares some excellent thoughts about how to use forms more effectively: Online Form Optimization: 3 Simple Form Problems to Fix

Saturday Bonus: I saw a bit of buzz on Thursday and Friday criticizing Pinterest for modifying links from pins on their site to include their affiliate code so they can monetize those links. I, personally, didn’t think it was a bad idea and considered writing about it next week. Joe Hall beat me to it and explains why it’s a good idea very well this morning on Marketing Pilgrim, so I’ll just pass his post along to you: Cup of Joe: Monetizing The Medium

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