There was a lot of SEO-related how-to and information articles posted this week. Here are some which I found particularly good during the week of April 9-13, 2012 as well as some covering topics like reputation management, analytics and social media …
Monday
- If you are considering using video in your web marketing (or even if you already are) you should check out Phil Nottingham’s An SEO’s Guide to Video Hosting and Embedding on the SEOmoz Daily SEO blog. It’s a bit long, but he breaks it down so you can make the best decision based on your needs.
- On Marketing Pilgrim, Cynthia Boris shares some information from ExactTarget’s 2012 Channel Preference Study showing that email is still the most-used method of sharing information within people’s private networks: When it Comes to Sharing, Email Still Rules
- Josh Bernoff shares from Forrester data on his empowered Blog showing a correlation between Facebook fans and purchasing. Of course, read the fine print that there’s likely no causation; but, a definite relationship exists: Proof that Facebook fans are worth more to brands
Tuesday
- Dixon Jones shares some insight he gleaned from Google’s recent “50 Algorithm Changes” report on the Majestic SEO Blog: Google “Clarifies” its use of Anchor Text
Wednesday
- On the SEOmoz Daily SEO Blog, Jen Lopez shares 5 Tips for Managing Your Community on Google+
- Alan K’necht shared a link to this Shelly Kramer piece on the V3 Integrated Marketing Blog with some tips on how to use advanced segments in Google Analytics to get some detailed views of how people interact with your site when referred by social: Measure Social Media ROI with Google Analytics Social
Thursday
- I’m preparing a presentation/talk for BlogAThonATX on April 28th and was looking for some stats on WordPress usage. Today up pops a very nice grapic by Pingdom in this Matt McGee Marketing Land post: About Half Of The Top Blogs Use WordPress, Research Shows
- A while back I wrote about my experience with two musical acts at a charity event, highlighting the attitudes of each. Seth Godin writes about something along those lines today: The end of the diva paradox
- Aran Smithson has a great example of a non-viral meme bringing in some traffic on the SEOmoz Daily SEO Blog: A Small Success Story Inspired by SEOmoz and its Contributors
Friday
- KFC in Thailand ran some promotional messages on Twitter linked the recent tsunami alerts. There’s a great lesson to be learned about using tragedy for promotional purposes: Just Don’t! Read about it on Marketing Pilgrim: Social Media Screw Ups In Any Language Cause Pain for Brands - by Frank Reed
- I’ve written and talked about many times over the past several years about getting Marketing and IT folks to communicate better for the common good. Tony Verre shared this great piece by Hugo Guzman which describes the critical need for diplomacy in SEO efforts: When it comes SEO, diplomacy often trumps technical ability
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