The Saturday Summary – 4/14/2012

by Elmer Boutin on April 14, 2012

There was a lot of SEO-related how-to and information articles posted this week. Here are some which I found particularly good during the week of April 9-13, 2012 as well as some covering topics like reputation management, analytics and social media …


  • If you are considering using video in your web marketing (or even if you already are) you should check out Phil Nottingham’s An SEO’s Guide to Video Hosting and Embedding on the SEOmoz Daily SEO blog. It’s a bit long, but he breaks it down so you can make the best decision based on your needs.
  • On Marketing Pilgrim, Cynthia Boris shares some information from ExactTarget’s 2012 Channel Preference Study showing that email is still the most-used method of sharing information within people’s private networks: When it Comes to Sharing, Email Still Rules
  • Josh Bernoff shares from Forrester data on his empowered Blog showing a correlation between Facebook fans and purchasing. Of course, read the fine print that there’s likely no causation; but, a definite relationship exists: Proof that Facebook fans are worth more to brands





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