The Saturday Summary – 4/21/2012

by Elmer Boutin on April 21, 2012

Some articles which I found particularly interesting during the week of April 16-20, 2012 covering such topics as SEO, online reputation management, social media, corporate culture, web site strategy and customer service …


  • Tom Anthony hits us with an interesting article about link building on SEOmoz’s Daily SEO Blog. He outlines how he believes Google is starting to look at the “who from” rather than the “where from” when it comes to ranking links to pages in their algorithm: How Authorship (and Google+) Will Change Linkbuilding
  • A couple of years ago I was involved in a sponsored Twitter chat organized by a marketing firm to promote a web site. I thought it was quite successful for many reasons. The following week, the firm sent their participation report filled with what I considered greatly inflated numbers. I countered with my own report which showed more realistic numbers which still showed the chat was quite successful. Today on the Unmarketing Blog, Scott Stratten calls “BS” because many PR and marketing companies are still offering inflated stats for social outreach: When We Exaggerate Our Size, Everyone Loses.
  • Speaking of measuring, Frank Reed has an interesting piece on Marketing Pilgrim outlining how Aol is using the Neilsen system to determine ratings for online video. I have to wonder along with Frank if this isn’t a step backwards: Aol Adopts Nielsen Rating System for Online Ad Measurment




  • Is your web site “over-optimized?” Check out this quick (and humorous) Foxworthy-esque list of questions to find out: Your Website Might Be Over Optimized If … by P.J. Fusco on Search Engine Watch
  • The web site should be the foundation for any business’ web site. It’s important to remember fundamentals – like contact information. Miranda Miller shares data from a study indicating less than 20% of SMB web sites have some kind of contact information on their sites. Check out Majority of SMB Websites Fail to Provide Social Links, Contact Info [Study] on Search Engine Watch


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