Today I’m at BlogathonATX – a fantastic one-day blogging conference held in Austin a couple times a year. I apologize for the Saturday Summary running a little late, but since I’m at a blogging event I thought it would be appropriate to actually write while I’m here.
Here are some articles which caught my eye during the week of April 23-28, 2012 covering such topics as analytics, SEO, leadership and marketing technology …
- Avinash Kaushik has some great advice on looking at your web analytics data on Occam’s Razor: You Are What You Measure, So Choose Your KPIs (Incentives) Wisely!
- On the SEOmoz Daily SEO Blog, Kate Morris shares some advice on innovation for your web efforts: Modern Business and Content Guidance from Bell Labs
- Jonathan Simon shares some updates to Google Webmaster Tools in the Official Google Webmaster Blog: Webmaster Tools Spring Cleaning
- Eric D. Brown shares some great ideas on focus, and focusing on the right things: The power of focus (after you find something to focus on)
- On the Official Google Webmaster Central Blog, Gary Illyes shares 1000 Words About Images.
- On the Chief Marketing Technologist blog, Scott Brink poses the question: Are agencies hopelessly screwed or on the verge of a spectacular Renaissance? As with any big change, there are lots of opportunities opening up.
- Do you have a people strategy? Seth Godin asks this very important question because people look at social media as some amorphous thing that needs a strategy. Communication with people is really the same no matter the tool used to facilitate it.
- On Marketing Pilgrim, Frank Reed tells about a new feature in AdWords which allows customers to sign up for email updates using the signup boxes inside the ad. This is a very interesting new development: Google Testing Email Marketing Technique Inside Adwords
- Continuing on his theme from Wedneday, Scott Brinker suggests companies start working to develop their tech talent to help avoid a coming tech talent shortage: The tech talent time bomb in marketing
- In this morning’s Cup Of Joe on Marketing Pilgrim, Joe Hall opines that it’s worthless for non coders to bother learning code. I usually agree with what Joe writes, but on this point I don’t. I have been advocating for some time that those who work in marketing, and especially online marketing, should hone some technical chops in order to do their jobs better. Learning some coding can help with that kind of effort.Now, I do agree with Joe that one whose job is not primarily coding need not learn a lot. I also agree that bad coders can make communicating with them difficult.I think, though, with marketing becoming more and more a technical field, marketers need to be more technical. Check out what Joe thinks: Cup of Joe: Don’t Waste Your Time Learning To “Code”