Here are some articles which I found particularly interesting during the week of April 30 – May 5, 2012 covering such topics as leadership, social media, Google and search …
- Dan Zarrella posted some information about a new tool he’s released called TweetCharts: Introducing TweetCharts: Get The Twitter Data You Need. This allows one to search Twitter for data relating to search words you enter. Here’s an example of a search I did for the recent BlogathonATX event I attended.
- Over on Search Engine Roundtable, Barry Schwartz tells us about Google Webmaster Tools now showing historical data for 90 days instead of 30. This is a good thing for those of us who use that very valuable tool: Google Webmaster Tools Query Reports Now Up To 90 Days
- Seth Godin discusses Volatility and value on his blog. Short version: shoot for value.
- On the Chief Marketing Technologist blog, Scott Brinker discusses a recent article by Andrew Chen which is about … you guessed it … the need to marketers to have more and more technical chops: Silicon Valley Marketing Technologists: Growth Hackers. Some of you may wonder why I keep bringing this up. I do because being technically savvy will make the difference between a good marketer and a great marketer.
- On Sidera Works, Amber Naslund rightly points out that sometimes things need to be done even if they don’t increase revenue in the short term. I agree, sometimes you need to invest in relationships, training and education for the long term. Check out Important Questions About Measuring Social Business Success…In Addition To ROI
- On Marketing Pilgrim, Frank Reed tells about Google’s new style guides for HTML and CSS. Take them with a grain of salt if you like; but, since Google is the search leader, Frank rightly points out the search giant “… at least indirectly, dictates how websites should be built.” Google Publishes Newest Style Guide for HTML and CSS
- I’m naturally an introvert. This may come as a surprise to some who know me, but it’s true. On the Outspoken Media Blog, Michelle Lowery has some great advice for introverts: Corporate Culture for Introverts. I especially appreciate her advice about getting out of your comfort zone. I can certainly say moving out of my comfort zone has benefited me greatly many times over.
- On Marketing Pilgrim, Frank Reed shares another reputation management issue. This time it’s with Spirit Airlines and their iron-clad no refunds policy: Is Spirit Airlines No Refund Policy Worth the Reputation Damage? I understand the need for companies to have policies and standards, but in some instances flexibility is in order. Check out the story and see what you think.
- On All Things D, Ian Lurie responds to a Forbes article by Eric Jackson which surmised that Google and Facebook could be gone in 5 years. Although Eric has some good thoughts, I think he misses some excellent points, which Ian brings up in his response: Why Google Is Not Going Away. It would appear many Forbes reader disagree with Eric’s ideas as shown in the poll at the then of the article.
- I think most people understand that companies, especially publicly-traded ones, have a responsibility to be profitable. However, when profit becomes the sole focus of the company’s existence, it starts to lose more than it gains – not necessarily in dollars and cents, but in talented people and prestige. Seth Godin shares his idea that the antidote to this is to care more. I think he has an excellent point: A simple antidote to a corporatized, unfeeling, profit-maximizing world
- On Marketing Pilgrim, Joe Hall writes along similar lines when he calls out unfeeling marketers and sales people: Cup of Joe: You Might Be A Scumbag. The best sales people are the ones who care about their customers and help them solve problems.