The Saturday Summary – 6/9/2012

by Elmer Boutin on June 9, 2012

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There were quite a few interesting articles posted this week covering such topics as SEO, analytics, social media, online security and marketing. Here are the ones which got my attention during the week of June 4-8, 2012 …

Monday

Vanessa Zamora has a great interview around conversion optimization with Bryan Eisenberg on the PubCon site: Bryan Eisenberg on Conversion Optimization and The Grok
My colleague Tony Verre shared this thought-provoking piece by Doc Sheldon on Search News Central: Teaching People HOW to Think, versus WHAT to Think – What a Concept!
Avinash Kaushik shares some more analytics ideas on his Occam’s Razor blog: Google Analytics Custom Reports: Paid Search Campaigns Analysis

Tuesday

You can block IP Addresses in your AdWords campaigns? I didn’t know that. Jack Martin tells us how to do it and reasons why you might considering doing it on the Portent Blog: Blocking an IP Address in Google AdWords
On the SEER Interactive Blog, Ben Beck has a great interview with Scott Cowley which covers lessons Zagg learned giving away iPads: Lessons Learned From Giving Away 170 iPads

Wednesday

The news of the LinkedIn password compromise spread like wildfire today. You can read about it in this Yahoo! News item: LinkedIn passwords leaked: how to change your password and choose a new one. For some ideas about how to create more security passwords, check out this piece I wrote a while back. If you haven’t changed your password yet, you may want to go and do it right now.
Although it may not affect you directly, you should be aware that today is IPv6 launch day. On Search Engine Roundtable, Barry Schwartz has a nice summary of what this is all about as well as a video featuring Google’s Vint Cerf explaining the “why” of it all: IPv6 Rolling Out Today: Google Explains Why

Thursday

There was some news coming out of SMX today …

On Search Engine Roundtable, Barry Schwartz shares information around an announcement by Google that they will soon offer a tool to allow webmasters to “disavow” incoming links: Google To Let Webmaster Report Bad Incoming Links
Jeremy Bencken shares some audio he recorded during one session in which Danny Sullivan goes on a tear about link building: Danny Sullivan’s Epic Rant on Links at SMX Advanced - thanks to Tony Verre for sharing this link.

Frank Reed shares some analysis on LinkIn’s recent security woes and some lessons all social sites may wish to consider from past web history: LinkedIn’s Security Woes Pour Salt On Social Media’s Exposed Wounds

Friday