The Saturday Summary – 6/16/2012

Another week, another collection of interesting news from around the web. Here are some articles which I found useful and interesting during the week of June 11-15, 2012 on such topics as social media, Google+, SEO, leadership and the new Yelp-Bing partnership …

Monday

• I haven’t seem much from Scott Stratten lately. It could be because he’s working on his new book, due out later this year. Today he has a very good piece on the Unmarketing Blog about LinkedIn: The 5 Ways You Stink At LinkedIn

Tuesday

• Matt McGee shares an attempt at viral video by Applebees on Marketing Land: Applebee’s Mocks Social Media Users In An Attempt To Go Viral On Social Media. It’s an interesting idea, but I’m not sure it was executed very well. Perhaps that’s because I’m not the target audience. Time will tell whether it works or not.
• Maile Ohye shares some great basic information about Google+ and the +1 Button on the Official Google Webmaster Blog: For webmasters: Google+ and the +1 button 101. The video is over 20 minutes long, but it’s well worth watching if you want to get up to speed on how it all works.

Wednesday

• My collegue, Tony Verre, has a great article up on Search News Central on some differences between doing SEO for SMBs and larger entities: Three Big Realities of Enterprise SEO. These are much the same issues one runs into doing in-house SEO.
• Aaron Strout has a customer service piece on the WCG Blog around saying “sorry” when your customer service doesn’t quite make it: What Does It Cost to Say I’m Sorry?

Thursday

• Yelp is now powering local results on Bing. This is an interesting twist in the search engine world, though on par with what Bing has been doing ala integration with other services like Facebook. Here’s the notice from the Yelp Official Blog: Yelp to Power Bing Local Search
• Eric D. Brown has some leadership wisdom on his blog: Thinking about your people (and yourself)

Friday

• Rhea Drysdale gives a great talk on the difference between vendors and consultants on the SEOmoz Daily SEO Blog Whiteboard Friday: The Difference Between Vendors and Consultants – Whiteboard Friday
• Scott Brinker has commented about enterprise-level marketing software (or the lack thereof) in the past. Today he shares some news about a partnership between Infosys, WPP and their subsidiary, Fabric, to create an enterprise marketing package. Check out The wild marketing technology alliance of Infosys and WPP on the Chief Marketing Technologist Blog.
• Online advertisers regulating themselves? If they don’t, someone will. Frank Reed shares an item about an organization with some heavy hitters looking to self-police the online ad space on Marketing Pilgrim: Ads Integrity Alliance Looks to Rid Net of Bad Ads