A shortened work week doesn’t necessarily mean a shortened news cycle, especially for news about trends online. Here are some articles which caught my attention during the week of July 2-6, 2012 covering topics like SEO, Social Media, Google Products and Customer Service …
- On the SEOmoz Daily SEO Blog, David Sottimano offers up some tip on how to use web server logs to spot issues with Googlebot: Googlebot Crawl Issue Identification Through Server Logs. With so many using Google Analytics and other off-site tools, there may be a temtation to just dump their server logs. Here’s a good reason to keep them around.
- My colleague Steve Plunkett shared this story via a tweet. I certainly hope I need not remind any of you that posting pictures of your debit card is a bad idea: Twitter Account Highlights Stupidity By Retweeting People Who Post Photos Of Their Debit Cards by Josh Wolford on WebProNews.
- On Search Engine Journal, Alan Bleiweiss shared a case study of one web site recovering from being hit by the Panda update on Google: The Holy Grail of Panda Recovery – a 1 year Case Study. There are some great lessons in this, chief among them is the fact that good SEO doesn’t rely on tricks or attempts to game the system.
Wednesday – Today being Independence day, I wish to share with you a couple of posts I wrote about Vets:
- I use iGoogle every day. It’s my home page and houses a summary of my Google Reader, weather information, my investment information and GoComics. It’s like my morning newspaper. I will be sad to see it go because Chrome doesn’t have a way to replicate how iGoogle works. It seems I’m not the only one who feels this way – as reported by Barry Schwartz on Search Engine Rountable: Google Shutting Down iGoogle, Users Revolt.
- On Digital Marketing Kahena, David Wiseman has an interview with Alan Bleiweiss. There is also an hour long video chat included: Kahena Interviews Alan Bleiweiss – Man of His Word.
- Frank Reed over at Marketing Pilgrim shares a story about a social media success done by a farming family in Kansas: Social Media Farmer Style.
- On Search Engine Roundtable, Barry Schwartz shares a video featuring Danny Sullivan talking with Matt Cutts about links versus social signals: Google’s Cutts: Links Still More Powerful Than Social Signals.
- Harley Manning on Forrester shares some thoughts about customer service by banks: Banks Make It Clear: We’re Sticking It To You With Fees. I recently changed banks because they changed me account from one which perfectly met my needs to one which was more complicated and fee-driven (much the opposite from what Harley comments), but service was the real issue for why I switched.