Here is our post-Friday the 13th edition of The Saturday Summary. There was lots of great information going around about Google, social media, leadership, SEO, and the ongoing debate surrounding “traditional” versus online marketing. Here are some which caught my eye during the week of July 9-13, 2012 …
Monday
- A simple sorry often goes a long way. Scott Stratten tells us about a recent experience he had on his Unmarketing Blog: How Delta’s Tweet Saved The Brand Day
- Scott Cowley is one of the nicest guys in the SEO business. He announced today he’s stepping down from his in-house SEO gig at Zagg to pursue more education and teaching. We certainly wish Scott all the best. This is cool: he’ll be the second “Dr. Scott” I know.
- On SEO Roundtable, Barry Schwartz shares some information about Google rewriting title tags. I don’t think this is the first time I’ve heard about this, but it’s still good to check it out: Google: We Show Better Titles Than Your Title Tags
Tuesday
- Building a strong team is hard, but it’s worth the effort in the long run. In Good To Great, Jim Collins goes into this in great detail. On the OpenForum, Rieva Lesonsky offers up 7 Ways to Build a Strong Team–Without Hiring New Employees which follow along with Jim Collins’ advice quite nicely.
- On the Stone Temple Consulting site, Eric Inge has a great interview with Google’s Matt Cutts about what makes a quality web site: Matt Cutts and Eric Talk About What Makes a Quality Site
- On Search Engine Round Table, Barry Schwartz shares some information about Google using tabs in site links: Google Officially Testing Tabbed Sitelinks
- On Marketing Pilgrim, Cynthia Boris writes about some new features with the Google+ button: Google+ Button Rolls Out Recommendations for All. It seems to be working here on The Crossing. Hover your mouse over the g+ button at the top of this post to see how it works.
Wednesday
- When speaking with small business owners, I often get questions about how traditional media marketing and how it compares to online. Thomas Ballentyne has an interesting perspective on his Pest Control Marketing & Such Blog: Home & Garden Shows for Marketing Pest Control?
- In another SMB-related post, Scott Monty shares some social marketing tips via an infographic on The Social Media Marketing Blog: 5 Customer-Centric Tips for Small Businesses [INFOGRAHIC]
Thursday
- Alan K’necht shares his thoughts on cloud-based computing on the Digital Always Media Blog: Clouds In A Storm
- On the Official Google Webmaster Central Blog, Brian Malcolm shares some new crawl error messages which will appear in Google Webmaster Tools: New Crawl Error alerts from Webmaster Tools
Friday
- There’s been some talk about Google using tabs in their sitelinks section on the SERPs. Modesto Siotos share the results of some observations he’s made in the SEOmoz Daily SEO Blog: First Thoughts On Google’s New Tabbed Sitelinks
- The former social media darling, Digg, is no more – at least not in it’s former glory. Cynthia Boris has some news about their “going out of business sale” on Marketing Pilgrim: Digg and the Big Breakup
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