There was a fair amount of Google news this week, along with some interesting information and announcements from Search Exchange. Here are some of the articles which caught my attention during the week of July 23-27, 2012 on such topics as Social Media, SEO, Marketing Technology and Customer Service …
- On the aimClear blog, Marty Weintraub tells a great story of his meeting “Deltalina,” the real flight attendant who is the star of the Delta pre-flight safety video: @Deltalina & Delta’s Social Opportunity: The ROI Of Genuine Corporate Ambassadors. The real cool part of the story is the serendipity of engagement which stemmed from his tweets at the time.
- My Rockfish colleague Steve Plunkett was at Search Exchange this week. Among some of the great info he shared was this great list of SEO tools shared by Annie Cushing: Annie Cushing’s Must-Have Tools
- At Search Exchange, Andy Beal announced an excellent new feature for Trackur. This is a great tool for measuring your online reputation. You can read the announcement on Marketing Pilgrim: Trackur Brings Automated Sentiment Analysis to the Masses
- On the Google Webmaster Central Blog, some of the team reveals a new feature in Google Webmaster Tools which allows you to better see exactly how many pages from your site are in the index: Behold Google index secrets, revealed!
- On Marketing Pilgrim, Frank Reed shows us one way Google is getting ready for back to school: Back To School Alert! Google Adds Scientific Calculator to Search
- Another Rockfish Colleague, Brad Reppen, shared this interesting infographic showing sources of Google’s ad revenue: What Industries Contributed to Google’s $37.9 Billion in 2011 Revenues? by Larry Kim on The Word Stream Blog. The post is from January, but it is still quite fascinating.
- Google has made A/B testing available to all Google Analytics users via their “Experiments” feature. Thom Craver gives us a short lesson in this along with some improvements recently made to the feature on Search Engine Watch: Google Improves Content Experiments in Analytics
- Cynthia Boris, writing on Marketing Pilgrim, shares an interesting new feature for Google Search on mobile devices: Google Adds Handwriting Recognition to Search. This looks interesting, I’ll have to try it out over the weekend.
- Google’s Matt Cutts weighs in on the latest round of inbound link warnings in Google Webmaster Tools. If you get one of these warnings, you shouldn’t just ignore it even if you don’t participate in any funny inbound link tactics: New notifications about inbound links
- On the Chief Marketing Technologist Blog, Scott Brinker shares some survey data breaking out marketing spend estimates for this year: We are the 1% (of global marketing spend). I like his analysis around the numbers, namely that money spend on marketing technology is very likely much more than the data suggests.
- From the “Great Customer Service” Department comes a story about a little deli in Monterey, California: At DLI deli, military mementos abound. I ate at Compagno’s many times when I attended the Defense Language Institute and remember it well. This is a business which has survived for many years because the people running it have a great product, they know their customers and treat them right. By Daniel Terdiman on CNET.