News surrounding marketing online is never in a cycle, it just keeps on coming. That’s OK, though, because constant learning keeps us young (or least our brains working like they were younger). Here is a collection of posts and articles which caught my eye during the week of September 3-7, 2012 covering such topics as social media, SEO, analytics, and mobile/portable computing …
Monday
- Scott Stratten shares some thoughts about employees’ online profiles and whether people represent their companies 24/7. I agree with his reasoning and have written along similar lines in the past.
Tuesday
- On the Occam’s Razor Blog, Avinash Kaushik shares some interesting ideas about using data mining in mobile settings to generate more conversions: Mobile Marketing 2015: Rethink Customer Acquisition, Intent Targeting
- When talking about online marketing plans, the first question I always as is, “why?” If you can’t tie an initiative back to the overall business objective, it’s probably not worth putting a whole lot of effort into it. Angie Schottmuller has a great take on this on Search Engine Watch: Social Media ROI: How To Define a Strategic Plan. HT to Steve Plunkett for sharing this one.
- On the Chief Marketing Technologist blog, Scott Brinker shares and interview with Jon Miller of Marketo. Best quote: “New technology will require a new way of doing things.” - CMO should focus on process, content, and skills (interview)
Wednesday
- From the “If It’s Worth Doing, It’s Worth Doing Right” Department comes this Jordan Kasteler piece on Search Engine Land: The Hidden Cost Of Cheap SEO & Social Media Labor. Having seen first hand the mess some businesses found themselves in after hiring bad consultants, it’s no wonder SEO has such a bad reputation. Unfortunately, the world is caveat emptor.
Thursday
- Adding the rel=author tag to your web site is very important if you’re running a web site similar to The Crossing. Still, many haven’t taken this important step. Dave Harry on Search News Central points out that Google may associate your writing with your G+ account regardless: Screwed your authorship mark-up? Google’s got you covered. Even if you’re fortunate enough that Google already associates you with posts you’re authored, you should still take the time to implement the tags on your site.
Friday
- Amazon released updated versions of the Kindle Fire this week. Ben Parr, writing on CNet, has some interesting thoughts regarding the mobile and portable platform wars: Why Apple and Google should be scared of Amazon
{ 0 comments… add one now }