News surrounding marketing online is never in a cycle, it just keeps on coming. That’s OK, though, because constant learning keeps us young (or least our brains working like they were younger). Here is a collection of posts and articles which caught my eye during the week of September 3-7, 2012 covering such topics as social media, SEO, analytics, and mobile/portable computing …
- Scott Stratten shares some thoughts about employees’ online profiles and whether people represent their companies 24/7. I agree with his reasoning and have written along similar lines in the past.
- On the Occam’s Razor Blog, Avinash Kaushik shares some interesting ideas about using data mining in mobile settings to generate more conversions: Mobile Marketing 2015: Rethink Customer Acquisition, Intent Targeting
- When talking about online marketing plans, the first question I always as is, “why?” If you can’t tie an initiative back to the overall business objective, it’s probably not worth putting a whole lot of effort into it. Angie Schottmuller has a great take on this on Search Engine Watch: Social Media ROI: How To Define a Strategic Plan. HT to Steve Plunkett for sharing this one.
- On the Chief Marketing Technologist blog, Scott Brinker shares and interview with Jon Miller of Marketo. Best quote: “New technology will require a new way of doing things.” - CMO should focus on process, content, and skills (interview)
- From the “If It’s Worth Doing, It’s Worth Doing Right” Department comes this Jordan Kasteler piece on Search Engine Land: The Hidden Cost Of Cheap SEO & Social Media Labor. Having seen first hand the mess some businesses found themselves in after hiring bad consultants, it’s no wonder SEO has such a bad reputation. Unfortunately, the world is caveat emptor.
- Adding the rel=author tag to your web site is very important if you’re running a web site similar to The Crossing. Still, many haven’t taken this important step. Dave Harry on Search News Central points out that Google may associate your writing with your G+ account regardless: Screwed your authorship mark-up? Google’s got you covered. Even if you’re fortunate enough that Google already associates you with posts you’re authored, you should still take the time to implement the tags on your site.
- Amazon released updated versions of the Kindle Fire this week. Ben Parr, writing on CNet, has some interesting thoughts regarding the mobile and portable platform wars: Why Apple and Google should be scared of Amazon