The Saturday Summary – 9/8/2012

by Elmer Boutin on September 8, 2012

News surrounding marketing online is never in a cycle, it just keeps on coming. That’s OK, though, because constant learning keeps us young (or least our brains working like they were younger). Here is a collection of posts and articles which caught my eye during the week of September 3-7, 2012 covering such topics as social media, SEO, analytics, and mobile/portable computing …


  • Scott Stratten shares some thoughts about employees’ online profiles and whether people represent their companies 24/7. I agree with his reasoning and have written along similar lines in the past.


  • From the “If It’s Worth Doing, It’s Worth Doing Right” Department comes this Jordan Kasteler piece on Search Engine Land: The Hidden Cost Of Cheap SEO & Social Media Labor. Having seen first hand the mess some businesses found themselves in after hiring bad consultants, it’s no wonder SEO has such a bad reputation. Unfortunately, the world is caveat emptor.
  • Adding the rel=author tag to your web site is very important if you’re running a web site similar to The Crossing. Still, many haven’t taken this important step. Dave Harry on Search News Central points out that Google may associate your writing with your G+ account regardless: Screwed your authorship mark-up? Google’s got you covered. Even if you’re fortunate enough that Google already associates you with posts you’re authored, you should still take the time to implement the tags on your site.


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