As usual, there was a lot of activity in and around the world of marketing technology. Here are some items which I found informative and interesting during the week of September 24-28, 2012 on such topics as Facebook marketing, Changes at LinkedIn and Google, IT security, SEO, and leadership …
- Avinash Kaushik kicks off our Monday with a very comprehensive look at marketing and advertising on Facebook and ways to measure success or failure: Facebook Advertising / Marketing: Best Metrics, ROI, Business Value. It’s a bit lengthy, but well worth taking time to read through.
- Greg Finn on Marketing Land tells us about a new way to endorse people on LinkedIn: Skip The Lengthy, Thoughtful LinkedIn Recommendations With New One-Click Endorsements. Looks a bit like Klout to me. I think the old way of endorsing is more powerful … it’s a lot harder to write a nice paragraph or two than to just click a link.
- In another Marketing Land piece, Danny Sullivan writes how the Google Dance is back again, in a way: The Return Of The Google Dance. The last line of the piece has the most important SEO lesson of all.
- Eric D. Brown shares some important points about training everyone in an organization about IT security: Education – the key for Enterprise Security
- My colleague, Steve Plunkett, debunks some SEO myths on socialfresh: 10 SEO Myths Debunked
- Steve also shared this piece by Greg Sterling on Marketing Land which covers some polling data Google got about mobile user preferences: Google Survey Reveals What Users Want From Mobile Sites
Wednesday – I’m prepping for my “In-House SEO Team Building and Training” session at PubCon in a couple weeks, so it’s appropriate that today I find 2 posts touching on In-House SEO:
- First is this Lindsay Wassell piece on the SEOmoz Daily SEO Blog: In-House, Agency, or Independent: What’s the Best Gig for You? There are some differences between them, and some startling similarities, in my experience.
- On Seach Engine Watch, Simon Heseltine interviews 2 In-House SEOs, Robin Aguilar Francis of Autodesk and John Cole of the NFL: In-House SEO Interview: The Hidden Heroes of Search
- On Wednesday, Ryan Jones noticed something interesting regarding referrer information and iOS6: Google not sending any referer data on iOS default search?. Today, Barry Schwartz on Search Engine Land offers up some more detail on this: Google No Longer Passes Search Referrer Data In iOS 6
- Coretta Jackson shares some leadership wisdom she saw in “Undercover Boss” on the Trackur Blog: 10 Reputation Lessons from the TV Show Undercover Boss
- Google merged their Insights for Search with Trends to make a very interesting tool. I played around a little with it today and plan to check it out some more in the coming weeks. Here’s a write up from Frederic Lardinois on TechCruch: Google Merges Trends And Insights For Search, Expands Hot Searches List to India, Japan And Singapore