This week brought a new product announcement from Apple and the launch of Windows 8. Here are some other tidbits I found which caught my attention during the week of October 22-26, 2012 covering such topics as data analysis, SEO, continuing education, PubCon, Yahoo!, leadership and more …
- On the BlueGlass blog, Patrick Winfield shares some interesting ways to visualize data: Beyond Infographics: 12 Ways to Visualize Data
- On the Trackur Blog, Coretta Jackson has some online reputation management tips: 12 Tactics to Preserve Your Reputation During a Product Recall
- On the Dallas SEO Blog, Steve Plunkett shares a video post by Google’s Matt Cutts on whether quoting from another source with proper attribution will bring a duplicate content penalty: Source quoting – duplicate content penalty?
- Ian Lurie shares 3 Hard Truths about SEO on Search News Central – It is important to take a holistic approach to SEO, as Ian demonstrates here.
- I’ve been told that my super power is to explain technical things so those outside our industry and understand them. It’s important that we are able to explain our value in a way our customers understand. In another Search News Central Piece, my colleague Tony Verre explains the importance of this quite nicely: Be A Better Boardroom SEO
- On Search Engine People, Helen Overland explains a new program where Google shows “trust” buttons by Norton/Symantec and McAffee in the SERPs. This could be a huge boost for ecommerce sites: SERP Optimization: How to Get a Green Checkmark in Google
- In a guest piece on Marketing Pilgrim, Rob Croll tells us the importance of keeping up with changes in the online world. I talked about this a bit in my presentation at PubCon last week. Things change daily, if you don’t keep up you’ll fall far behind very quickly: Keeping Pace With the Change – A Digital Marketer’s Dilemma
- For you Yahoo! watchers come news about Marissa Mayer’s announcement of how she will shape the future of the company: Marissa Mayer: Yahoo Will Focus More on Search, Core Products. Most interesting quote: ” the search alliance with Microsoft has ‘fallen below expectations.’” That may portend Yahoo! getting back into search in its own right – that would be interesting to see.
- On the OnwardSearch Blog, Jennifer Brabson shares some tweet love from PubCon: Most Tweeted PubCon 2012 Topics by Subject. Hey, there’s one of mine in there!
- In more PubCon news, the Rockfish Blog shares some information about panels I and Melyssa St. Micheal were part of: Rockfish Represents – PubCon Vegas 2012 Disclaimer: I wrote the post, just so you know.
- On Marketing Pilgrim, Frank Reed shares some data from comScore indicating Pinterest just broke into the top 50 websites, traffic-wise: Pinterest Becomes Even More Visible As It Pierces Top 50 US Web Properties List. Honestly, I thought this happened a long time ago.
- I hope you don’t mind if I indulge in a bit of fatherly pride, but my #2 Son had his first guest post published today on a blog about British Football called “Four Five Two:” Play to the Whistle, Don’t Wait for It!
- Frank Reed shares some information from HubSpot showing companies which blog more gain more inbound leads. I think we’ve seen plenty of evidence to support this, I can think of many examples already – from Marketing Pilgrim: Study of 7,000 Businesses Shows Impact of Blogging on Traffic and Leads
- My Rockfish colleague, Upasna Gautam, wrote up an excellent post about how the scientific method applies to SEO: The Science of Search
- From the Leadership Department comes this important message about leadership by Julie Eirkson on MyRightFitJob.com: The Number One Reason People Hate Their Jobs: Bad Bosses. I’ve been very fortunate that most of my bosses have been very good, though I can count a number of really bad ones, too. I’m sure we can all tell stories about terrible bosses we’ve had. Let’s make a point of learning lessons from both, but really applying lessons we learn from the good ones.