The Saturday Summary – 10/27/2012

by Elmer Boutin on October 27, 2012

This week brought a new product announcement from Apple and the launch of Windows 8. Here are some other tidbits I found which caught my attention during the week of October 22-26, 2012 covering such topics as data analysis, SEO, continuing education, PubCon, Yahoo!, leadership and more …



  • Ian Lurie shares 3 Hard Truths about SEO on Search News Central – It is important to take a holistic approach to SEO, as Ian demonstrates here.
  • I’ve been told that my super power is to explain technical things so those outside our industry and understand them. It’s important that we are able to explain our value in a way our customers understand. In another Search News Central Piece, my colleague Tony Verre explains the importance of this quite nicely: Be A Better Boardroom SEO
  • On Search Engine People, Helen Overland explains a new program where Google shows “trust” buttons by Norton/Symantec and McAffee in the SERPs. This could be a huge boost for ecommerce sites: SERP Optimization: How to Get a Green Checkmark in Google




  • Frank Reed shares some information from HubSpot showing companies which blog more gain more inbound leads. I think we’ve seen plenty of evidence to support this, I can think of many examples already – from Marketing Pilgrim: Study of 7,000 Businesses Shows Impact of Blogging on Traffic and Leads
  • My Rockfish colleague, Upasna Gautam, wrote up an excellent post about how the scientific method applies to SEO: The Science of Search
  • From the Leadership Department comes this important message about leadership by Julie Eirkson on The Number One Reason People Hate Their Jobs: Bad Bosses. I’ve been very fortunate that most of my bosses have been very good, though I can count a number of really bad ones, too. I’m sure we can all tell stories about terrible bosses we’ve had. Let’s make a point of learning lessons from both, but really applying lessons we learn from the good ones.
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