The Saturday Summary – 11/3/2012

by Elmer Boutin on November 3, 2012

Here is another week’s worth of interesting posts and articles (well, interesting to me anyway). This week brought news and information about online reputation management, Google, emergency planning, leadership, mobile web, and more …



  • Keeping track of all those JavaScripts on your site can be a hassle. Google Tag Manager can help keep things in line and offers marketers a way to add tags to a website without direct IT involvement. Kristian Humle Lauritsen share some great information about this Google offering on Search Engine People: Google Tag manager – what’s it all about
  • Matt Cutts answers the question Do human “quality raters” influence which sites are impacted by Panda? in this video:


  • I’m seeing tremendous growth in mobile traffic on the websites I work with, so it’s not surprising to see these numbers shared by Cynthia Boris on Marketing Pilgrim: Smartphone Click Traffic Up 105 Percent Year Over Year. Remember how we used to say “Get your site ready for mobile because it’s coming” – well, now it’s here!
  • Arnie Kuhn shares his vision of the web with no spam a la John Lennon: Imagine If There Was No Spam [VIDEO]


  • I like to say we “manage things and lead people” – a quote which I stole from someone but don’t remember from whom. Anyway, I’d have titled this post “Are You Making These Leadership Mistakes?” but that doesn’t mean the information is bad, in fact it’s quite good: Are You Making These Management Mistakes? by Amanda Eichmann on BlueGlass


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