The last week of November sends us further into the holiday season. But, the news marches on because there’s always something happening. Here are some articles which caught my attention during the week of November 26-30, 2012 covering topics like SEO, marketing technology, the Google and Bing wars, social media, online reputation management and more …
- My colleague, Tony Verre, goes on a little bit of a rant on Search News Central: Breaking Down Two Big SEO Myths. Unlike many rants, though, this one has some well made points.
- Eric D. Brown follows up on a post from last week with some point/counterpoint: Revisiting the Marketing Technology Office
- On the Chief Marketing Technologist blog, Scott Brinker shares some survey data showing that people believe CMOs need to be tech savvy: Technical expertise is more important than agency experience for CMOs
- There was some buzz going around about Microsoft’s anti-Google, pro-Bing promotion called “Scroogle.” Hard to tell if it’s a take off on “getting screwed” or “Scrooge” for the holidays.
- Seth Feigerman has some info about the campaign including a video on Mashable: Bing Attacks Google With New ‘Scroogled’ Campaign
- A counterpoint is offered by Harry McCracken on Time Tech: Sorry, Microsoft, I’m Not Buying Your Attack on Google Shopping — Here’s Why (hat tip to Steve Plunkett for sharing this one)
- Aaron Strout shared this handy Gmail tip by Jesus Diaz on Gizmodo: The Best Secret Gmail Feature Is Hiding In Plain Sight
- On the BlueGlass blog, Michelle Lowery shares some tips on creating content for your audience – or maybe it’s more accurate to say she’s sharing tips on how not to create content for your audience: How to Slowly Lose Trust, Influence, and Ultimately Your Audience
- Barry Schwartz shares this interesting Google in Hebrew item: Google In Hebrew (גוגל) Gematria. I guess that sums up what a lot of people thing about Google – they have the answer to everything!
- On the Trackur Blog, Coretta Jackson covers giving and how it can positively (or negatively) affect your online reputation: For Your Online Reputation, It’s Better to Give, Than Deceive
- Ruud Hein shares his weekly 10 Things We Didn’t Know A Week ago [Week 48]. Yahoo! has 700 million users? I wonder what might happen if they turn more of their attention back to search …