As usual, there was a lot of stuff going on in the online world. Here are some pieces which caught my eye during the week of December 2-7, 2012 covering such topics as SEO, analytics, Google, team building, leadership, online reviews and more …
- On Occam’s Razor, Avinash Kaushik shares his ideas on creating a digital marketing readiness framework: Is Your Brand Magnificent At Digital Marketing? A Diagnostic Framework.
- I’ve read some posts about stores putting maps online to help shoppers navigate around – and I finally saw one “in the wild” today. An example (shown to the right) is the Google Map of the Best Buy store near the Lakeline Mall just outside Austin, TX. Here’s the post by Google describing these in-store maps: Let indoor Google Maps be your guide this holiday shopping season (hat tip to my colleague Upasna Gautam for sharing the post)
- On the Trackur Blog, Coretta Jackson shares an important part of reputation management: treating your team members well: Caring About Your Reputation Means Caring About Your Employees.
- On Stuntdubl.com we find 16 Things That Give SEO a Bad Name. There are some things in here for all of us to learn.
- Tony Verre writes about The Ubiquitization of SEO on The Milwaukee SEO Blog. He brings up some very interesting points and backs up my motto that in online work “nothing happens in a vacuum.”
- On the SEOmoz Daily SEO Blog, Ruth Burr makes a pretty good case as to why we shouldn’t be upset over Google’s Panda updates: Why I Love Google Panda (and you should, too). Love them or hate them, we have to deal with them either way.
- It shouldn’t be too much of a surprise to read about companies suing reviewers over posts on Yelp and other review sites. Reviews and opinions are one thing, but accusations of crime are another. Cynthia Boris shares some thoughts on this subject on Marketing Pilgrim: Yelp Reviewers Sued for Writing Bad Reviews? Say it Isn’t So!
- BlueGlass X wrapped up this week. There was a lot of live blogging going and you can check them out on BlueGlass.com
- Google+ rolled out a new Communities feature. I started one so I could check them out. Please feel free to jump in and offer your thoughts on what goes on here at The Crossing of Marketing & IT Google+ Community