Here are some informative and interesting articles which caught my eye this past week covering topics such as SEO, reputation management and social media marketing:
- Garry Przyklenk share his Top 10 SEO Myths… Dispelled on the Search Engine Watch blog
- I thought Google Wave was a great collaboration tool and I was sorry to see it go. Tom Simonite tells us about some possible clones of the service which might be something those of us who liked Wave can use: Google Wave, Reincarnated on the MIT Technology Review site. David Murray shared this one.
- Marty Weintraub shared this post by Mike about a bug in Google Places to watch for: Google Places Alert: Another Ugly Bug That Could Nuke Your Listing
- A link shared by Lisa Barone offers up some great advice on optimizing your your accounts on social spaces: How To Optimize 7 Popular Social Media Profiles for SEO by Kristi Hines on the Search Engine Marketing Group site
- Frank Reed shares some interesting in formation about Walmart’s local strategy on Facebook. Unless they give the local managers some control over this, I honestly don’t see how it can work. It does seem to be a good effort, though. Check out Facebook and Walmart Go Local In a Big Way
- Scott Brinker has some interesting thoughts on the IT/Marketing collaboration front on his Chief Marketing Technologist blog: 14 marketing technology organizational models
- As I’m preparing for my PubCon presentation next month, this article came with some timely advice: Tips on Being an Effective Conference Speaker by the Experts by Melissa Fach on Search Engine Journal.
- Matt Cutts shared this tidbit in his Twitter stream, mentioning a story about someone who’s Gmail was hacked. Perhaps it’s time for us Gmail users to consider extra security? Getting started with 2-step verification on the Official Google blog
- A very interesting article by Sarah Carling on Search Engine Watch asks if you are trying new things with your web sites or are you set in your ways: A Lesson in Testing From a Few Stray Dogs
- Frank Reed at Marketing Pilgrim shares some news about Google+ real time search and hashtag support: Google+ Moves To Real Time Search and Now Supports Hashtags
- Jay Ehret, on his The Marketing Blog, tells us that for small businesses, listening just isn’t enough. Small businesses need to initiate conversations to get into the social game. Check out Why Listening is Too Little
- A few months ago, I wrote a piece which pointed out that everyone is a brand ambassador – for good or for ill. Andy Beal shares a “for ill” example of this on the Trackur blog: Google’s Reputation Given the Middle Finger
- While the passing of Steve Jobs last week gave many in the marketing community pause (and rightfully so), Scott Brinker tells us that Marketing Technologists should also note the passing of a tech pioneer who helped give us the programming language which many of our devices run at their core: Marketing technologists mourn Dennis Ritchie
- Melissa Fach has another article on Search Engine Journal which may help with my PubCon presentation: Dennis Goedegebuure’s Advice on Creating Effective SEO & IT Relationships
- And, Bob Tripathni offers this In-House SEO advice on Search Engine Watch: 9 Characteristics of an In-House SEO