Here are some articles which caught my attention during this week of November 14-18, 2011 covering topics such as SEO, social media, leadership, and security:
Monday
- Frank Reed tells the story of John Deere’s effort to help feed the hungry via social on Marketing Pilgrim: John Deere Uses Social Media to Feed the Hungry
- Crag Bradford share some great information about Schema.org on the SEOmoz Daily SEO Blog: Schema.org – Why You’re Behind if You’re Not Using It…
- Ruth Burr has some great insights on the difference between working for an agency or working in-house on the Search Engine People site: Should I Work In-House or at an Agency? [10 For/Against]
- Cathy Benavides is quoted in this Jabez Labret piece on NBC Chicago: How to Get Popular Blogs to Talk About You
- Frank Reed brings us an update on the ShopCity story on Marketing Pilgrim: ShopCity Opts for FTC Over SEO
Tuesday
- Scott Brinker shared this New York Times piece by Michael Winerip about colleges (specifically Columbia) specifically recruiting Veterans. Very nice: Recruiting Veterans, Columbia Finds an Impressive Applicant Pool
- Lauren Litwinka gives up some great tools to help you with your competitive intelligence efforts on the aimClear blog: Reconnaissance Round-Up! Killer Competitive Intelligence Tools & Tactics
Wednesday
- I like Dan Zarrella’s research into things social. They often give me a place to start some experimenting on my own efforts to gauge effectiveness in sharing information. Check out: 10 Words That Will Increase (or Decrease) Your Twitter CTR
- I had the privilege of meeting David Vogelpohl at PubCon last week. Over on Marketing Pilgrim, he shares some ideas on how to ease yourself back into a routine after a conference: The Cure for Your PubCon Hangover
- Lisa Barone offers six reasons why LinkedIn should be part of your web marketing toolbox on Outspoken Media: Why Your Business Should Maybe Stop Ignoring LinkedIn
- Many companies wonder how they should handle corporate Twitter accounts. Raven has an interesting approach to it as shared by Arienne Holland on the Raven Blog: Why Raven employees have Raven in their Twitter handles
Thursday
- Frank Reed brings up a topic I’ve been thinking about over the past several weeks on Marketing Pilgrim: Android Malware Rises Dramatically
- Dr. Pete penned a very comprehensive article on the SEOmoz Daily SEO blog about duplicate content and how it affects SEO. It’s long, but well worth reading: Duplicate Content in a Post-Panda World
- My friend Alan K’necht likes to point out that in marketing, everything that’s old is new again. Scott Brinker shares much that same sentiment on his blog today: The Evergreen Laws of Marketing (techs take note!)
- Eric D. Brown shares some insights into how Canadian Pacific CIO Heather Campbell transformed their IT Department into an innovative group in Driving transformation with IT starts with transforming IT
- Simon Salt shared this Brian Benchoff piece showing some hacks for customizing QR Codes with logos on the Hack A Day site: How to put your logo in a QR code
Friday
- I’ve mentioned Pinterest a couple of times in this space. For my employer, this is a great social space to be in. Kerry Jones shares some insight into the site on the Blue Glass blog: Everything You Need to Know About Pinterest
- To accompany Ruth Burr’s article from Monday, Bob Tripathni has some insight on bringing SEO in-house on Search Engine Watch: The Pros and Cons of Bringing SEO In-House
- As counterpoint to Frank Reed’s Android malware article yesterday, comes this piece by Stephan Shankland on CNET: Googler: Android antivirus software is scareware from ‘charlatans’
“Movember” is almost half over. Please consider clicking the banner to the right and kicking in a buck or two to help the cause of defeating cancer. I would very much appreciate it. Thanks.
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