Monday was Memorial Day – and I unplugged for most of the day. Tuesday was back to work – and into some interesting news about malware. Here are some other items which caught my eye during the week of May 29-June 1, 2012 covering such topics as SEO, Google+, marketing and leadership …
Tuesday
- There’s a piece of malware going around called “Flame” which, apparently, has been around for quite a while. Check out this write up by Michael Lee on ZD Net: How did everyone miss Flame?
- I learned long ago that there are rarely simple shortcuts to success – and this is very true in any online marketing effort. Ruth Burr points this out quite nicely in this piece on the SEOmoz Daily SEO Blog: SEO Isn’t Magic – So Stop Doing SEO Tricks
Wednesday
- There was a lot of buzz going around about the new Google+ Local. Greg Sterling has this introduction on Seach Engine Land: Google Places Is Over, Company Makes Google+ The Center Of Gravity For Local Search. You can also check out the introduction video from Google:
Thursday
- Returning correct error codes for your web pages is very important – especially 404 errrors. We have news from Barry Schwartz on Search Engine Roundtable that Google looks to be treating 404 and 410 errors the same: Google Now Treats 404 & 410 Status Codes The Same
- How would you handle a request to create web content for a client, taking a stance which is contrary to your beliefs? Michelle Lowery brings up this interesting topic and kicks off an interesting discussion on the Outspoken Media Blog: The Ethics of Link Building Through Content
Friday
- Eric D. Brown brings up points for CIOs to consider if they are going to stay on top. The points he brings up can be applied to just about any leader, too: Move. Move fast. Move true
- On the Pest Control Marketing & Such Blog, Thomas Ballentyne has some great advice for SMBs – invest in your future by investing in your people and products/services: Online Reviewers wield great power for better or worse
- Lisa Buyer has a great piece about Klout and how marketers can user the information it has on customers. Check out How to Increase Social Influence Scores on Klout & More on Search Engine Watch
- My colleague, Steve Plunkett, shared this video featuring Matt Cutts talking about duplicate content:
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