There was still a lot of Google+ buzz going on this week, mostly centered around how it might be useful for businesses once it is opened up to them. I’m still hanging onto the “wait and see” for the time being. I do enjoy the functionality, but I don’t yet see it being the Facebook-killer it’s touted as.
Here are some informative articles which caught my eye this week:
- Twitter and Microsoft Hammering Out Bing Integration – David Murphy on PCMag.com
- Insights from the explosion of marketing touchpoints, a review of the book Revenue Engine by Steven Woods – Scott Brinker on his Chief Marketing Technologist blog
- A Groundhog Day Facebook Marketing Strategy – Increasing Your Opt-Ins 400% with Facebook Fan Pages and Re-Targeting Ads – Jabez LeBret on the PubCon Speakers blog
- As I consider the new Top Level Domains (TLDs), I think they’ll take forever to be adopted by the general public. When free markets make it worse: new TLDs – Jason Cohen on a smart bear
- Is FairSearch.org Just A Bunch of Whiners? – Frank Reed takes a look at the latest Google versus Microsoft sniping. There’s a very lively discussion in the comments.
- Jay Baer takes a look at QR codes in his piece Does QR stand for Quasi-Ridiculous? (an analysis) on CONVINCE&CONVERT
- Amber Naslund always has some great advice. Her piece on Brass Tack Thinking entitled The Secret Formula for Getting Business From Speeches is no exception
- Lisa Barone offers her opinion on the Google+ hype in How Google+ Can Grow Without Killing Itself on the Outspoken Media blog
- I offer a bit of In-House SEO team building advice in my piece A Town Called Plzen on the PubCon Speakers blog
- I’m a big fan of the Thesis WordPress theme (affiliate link to the right, there). Rae Hoffman-Dolan offers up her review of Thesis in Thesis WordPress Theme Review – Take Two on her Sugarrae blog
- A reversal of the usual online credit card fraud article, Ralf Schwoebel offers up some advice to merchants on how to avoid it in Protection Against Online Credit Card Fraud on the PubCon Speakers blog
- Frank Reed offers up some great ideas in Is Content Marketing Better Than Advertising? on Marketing Pilgrim
- In The #1 Reason Your Customers Hate You on Facebook on the Outspoken Media blog, Lisa Barone expresses some ideas on how to avoid frustrating your customers in your Facebook efforts
- Are you in the “Race to the Bottom?” Jay Ehret gives his ideas on why offering excellent service is better than just offering the lowest price in What to do With a Commodity Product or Service on The Marketing Blog
- If you’re still trying to wrap your head around Google+, Brad Shorr has some advice to help you better use the service in Why Google+ Has Legs: Asymmetrical Symmetry on The Straight North Blog
- I see many pitches by SEO companies every week. Most of them purport to know that my web sites aren’t showing up in Google’s search results as high as they should. Of course, none of them show that they know what key phrases we’re trying to rank for. Ian Lurie on Conversation Marketing sees this, too, and gives those companies some much-needed advice in How to: Write a decent SEO recommendation
- Bob Tripathi has some excellent In-House SEO Team Building advice in his piece Is IT in Your In-House SEO Circle? on the Search Engine Watch blog
- If you’re using WordPress for you blog, you will certainly want to check out Michael David’s advice in Supercharging WordPress for Search Engine Performance on the PubCon Speakers blog
- Avinash Kaushik started a great discussion on Google+ about web analytics. He believes that the debate over tools is a waste of time because most companies don’t do anything with the data they do collect, if they collect it.