Here are some great articles I caught this week covering topics like marketing technology, leadership, SEO, personal growth, Google, Facebook and more. Did you see them? If not, here they are for your Saturday reading enjoyment:
- The BBC reported that Facebook is going to allow users to directly connect to their Twitter accounts: Updates improve Facebook and Twitter connections. I still think it’s a bad idea to automatically cross-post, though.
- Steve Woodruff has some information on his Connection Agent blog about a couple good causes to support our Marines – one a little personal and one not: Taylor Swift and Bracelets. Two Good Causes.
- Scott Brinker has an interesting point on the idea of the career “Hybrid” or “Zigzagger” on his Chief Marketing Technologist blog: The new three-way: CIO, CMO & Agency
- Some wisdom about getting customer feedback from Seth Godin on his blog: Please Complain
- Eric D. Brown has some interesting things to say about CIOs and CMOs getting along on his blog: The CIO and CMO – true love….or puppy love?
- Rob D. Young on Search Engine Watch give us some information on the new Google Wallet service: Google Launches Wallet, Impact Still Limited. I have to say, I’m still torn on the security of near field communications for ID or financial transactions. Until I some very realistic safety features, I think I’ll stick to cards which require a swipe.
- Dan Gooden shares some information about some SSL encryption schemes being compromized over on The Register: Hackers break SSL encryption used by millions of sites
- A work colleague shared this article with me to spur a discussion on measuring our social media efforts: Are We Measuring The Wrong Factors in Social-Media Marketing? by Bob Knorpp on Ad Age CMO Strategy
- I’m a big fan of Dave Ramsey and his EntreLeadership training. Dave’s EntreLeadership book (Amazon Affiliate Link) was officially released today. Dan Schwabel has this great interview with Dave on Forbes.com: Dave Ramsey On How to Build and Grow Your Business
- On Search Engine Roundtable, Barry Schwartz tells us the Google’s +1 button will begin showing on Adsense-displayed ads sometime soon: Google +1 Button To Influence AdSense & Display Ads
- Mark P. McDonald has some interesting thoughts on how IT relates to the rest of an organization, or at least how they should in this Gartner piece: Thinking Small means ‘dating’ the business
- Using personae (personas?) in business is always a sticky subject. Sabre Sarnataro shares some ideas on how to use them in a link-building campaign for a client in this Outspoken Media piece: The Ethics of Creating & Using Personae
- Chris Brogan shares some wisdom about taking control of your career in You Are Your Own Superhero
- Frank Reed shares his opinion on this Wednesday’s Senate hearing featuring different players in the search business on this Marketing Pilgrim piece: Google Enables Showtime for Quite A Cast of Characters [Opinion]
- Ana Hoffman shares some interesting ideas in using traffic you may already be getting from search results in this piece on her Traffic Generation Cafe site: How to Turn Accidental Search Engine Traffic Into Loyal Readership
- Lior Levin shares some great ideas on how to use LinkedIn better in a guest piece on Tamar Weinberg’s techipedia site. The only one I didn’t agree with was linking Twitter to LinkedIn, everything else is great: 15 Tips To Optimize Your LinkedIn Initiative
- Scott Monty was at Facebook’s F8 this week and posted a great summary of the changes we’re already starting to see (and complain about) on his Social Media Marketing blog: Facebook Timeline: There’s Plenty That’s New
- And speaking of Facebook changes, All Facebook has a great summary of tips for marketers using Facebook in What Should Facebook Page Admistrators Do After F8?
- Cynthia Boris shares some great information about personalization of online product displays on Marketing Pilgrim: New Study Says the More Personalized, the Better
- CIOs and CMOs together in one room talking about cooperation and teamwork. What a great concept, and Scott Brinker has some great things to say about Forrester’s inaugural CIO-CMO Forum on his Chief Marketing Technologist blog: Top 10 Memorable Quotes from the CIO-CMO Forum
- If you have 45 minutes or so to spare and want to hear some great ideas about building a social media and web content development team, listen in on this webinar from Bob Barker: How to Build a Content Creation Machine. You’ll need to sign up for a free BrightTalk account, but it’s worth the effort. There are a lot of great ideas here, many of which I’ve touched on here on The Crossing.