There was a lot of industry news this week, kicked off with our first story about Google buying Motorola Mobility. It will be interesting to see what Google does next in the mobile device space. Check out the rest of the interesting articles I found this week:
Monday
- BOMBSHELL: Google Buying Handset Maker Motorola Mobility For $12.5 Billion by Joe Weisenthal at Business Insider
- Some data about QR Code use comes to us from Cynthia Boris over at Marketing Pilgrim: Home is Where the QR Code Is
Tuesday
- Seth Godin shares Three things clients and customers want on his blog
- Jay Ehret brings up an interesting point in this piece on his The Marketing Blog: Is Traditional Media Bad?
- Here’s a fun list from Jennifer Van Grove on Mashable: 40 of the Best Twitter Brands and the People Behind Them
- Many of us have problems promoting ourselves. Lisa Barone shares her observations on the subject at Outspoken Media: What #SMBInfluencers Taught Me About Self-Promotion
- Josh Bernoff has a unique opinion about the Google/Motorola Mobility deal in this piece on the Empowered blog: Google just invited itself into your living room
- In other Google news, they released a plug-in for Internet Explorer and Chrome called “Google Related.” You can read about it in this Marketing Pilgrim piece by Frank Reed: Google Related: Business Friend or Foe?
- Thomas Ballantyne did an interesting Twitter experiment and shares the results with us on his Pest Control Marketing & Such blog: Social Media Report: Scorpion Sting Facebook, Google+, Twitter
Wednesday
- In even more Google news, they also released an update to their SERPs which shows greatly expanded sitelinks for some brands in some search results. You can get the details in this Marketing Pilgrim piece by Frank Reed: Google’s Search Sitelinks Expand Considerably
- If you’re considering placing ads on Facebook, now may be the time to give it a shot. Josh Constine at Inside Facebook shares some stats indicating the Zip Code ad targeting generates an excellent click-through rate: Facebook’s New Zip Code Ad Targeting Nearly Doubles Click Through Rates Says Blinq Media
- I’m a big advocate of Andy Beal’s “80-10-10″ rule which tells us to concentrate 80% of our web efforts on sites we own and control. Rae Hoffman-Dolan gives us some excellent reasons for following this rule on her Sugarrae blog: Why You Should Never Build Your Site on a Free Subdomain
- Dan Zarrella always has some interesting things to say about social media, which he backs up with lots of statistics. Check out his guest post on the Copyblogger site: Is Your Social Media Strategy Stalling Because You’re Not Doing This One Thing?
- In yet even more Google news comes confirmation from Barry Schwartz on Search Engine Land that the search giant is experimenting with infinite scroll SERPs, No more pages? Yes, Google Is Testing Infinite Scroll Web Results
Thursday
- Think WordPress might be too hard to learn to use? No way, I say. And so did a panel at last week’s Search Engine Strategies as summarized by Erica Sendros on the aimClear blog: WordPress SEO: Embrace the CMS, Empower the People #SESSF
- Hiring a “Superstar” can often be counterproductive – especially when you can grown your own expertise organically. Amber Naslund offers her reasons why this is true in this Brass Tack Thinking piece: Why You Shouldn’t Rely on a Social Media Ringer
- Even though Twitter is not widely adopted, the users of the service are very vocal and very good at spreading a message. Sherilynn Macale over at The Next Web shares some reasons why marketers shouldn’t ignore this valuable network in Twitter users are more likely to impact your brand than any other social network
Friday
- Another argument for letting employees use their own gadgets for work comes from The Boardroom blog on the Computer Business Review web site: Allowing employees to use personal gadgets improves productivity: research
- Another great post by Lisa Barone on Outspoken Media: Can YOU Fix The Big Brand Personality Problem?
- An interesting piece comparing and contrasting Klout and Empire Avenue was found on the socialmediatoday site: Klout vs. Empire Avenue – Measuring Your Online Influence and Readership
Lastly, there were two stories this week which centered around customer service (or the lack thereof) via Twitter. They are an interesting comparison in how two businesses used Twitter:
- The first, the “bad” example we have this summary from Mike Masnick on techdirt: Woman Kicked Out Of A Restaurant For Complaining About Bartender On Twitter
- The second “blow your mind” example comes this story from Peter Shankman on his web site: The Greatest Customer Service Story Ever Told, Starring Morton’s Steakhouse
I ask you to consider these two stories in light of the Seth Godin piece I linked to from Tuesday. What kind of lessons can we learn from these two stories?
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