The Saturday Summary – 9/3/2011

The week started a little quiet in the news department, ending with news of another prototype iPhone being left in a bar and Michael Arrington’s departure from TechCrunch. Here are some other items I found useful this past week:

Sunday

• In a guest column on Marketing Pilgrim, Josh Titsworth offers his thoughts on there being no “magic formula” to SEO, but that it takes a blend of techniques and skills: SEO: There Is No Secret Ingredient. I wrote along similar lines a couple weeks ago in another guest post on MP Panda Schmanda – It’s Still SEO

Monday

• Lisa Pitrilli offers some observations about decision fatigue in this piece on her C Level Strategies blog: The Best Time to Ask Your Boss for a Raise
• Chris Brogan discusses keeping it simple on his blog: Salt and Pepper Simplicity
• Amber Naslund always has some good advice, and this is no exception regarding the need for a social media disaster plan: When Even Social Customer Service Isn’t Enough
• Jason Cohen reminds us of the need to always be open to new ideas and learning in this article on his “a smart bear” blog: When being an “expert” is harmful
• Rhea Drysdale offers us a good example of social media done well in a disaster situation (literally) on the Outspoken Media blog: Manage Your Online Reputation When Disaster Strikes

Tuesday

• Scott Brinker shares with us technology ideas all marketers should be familiar with in 7 Laws of Technology for Marketers on his Chief Marketing Technologist blog.
• Eric D. Brown shares two great examples of how brick and mortar stores are competing with Amazon (or not) on his blog in Competing with Amazon

Wednesday

• Throughout my career in web work I’ve had to fight with designers who want to embed text in images so they can have their beautiful designs and custom fonts. Now, there may be something in the works which would still allow for custom fonts in text which is text. Seth Godin tells about this on his blog: The web leaders hate typography (but not for long)
• Kate Morris shows us how just a little bit of effort can make a big difference in SERPs in this article on The Daily SEO Blog on SEOmoz: eCommerce Syndicated Content: How to Win
• Frank Reed shares some very interesting statistics in this Marketing Pilgrim article: 80 Percent of Shoppers Change Purchase Decision Based on Negative Reviews [Research]. This brings to light the importance of reputation management and monitoring
• Lisa Barone shares 10 Things EVERYONE Should Know about SEO In 2011 in her Outspoken Media effort

Thursday

• A few weeks ago, I wrote about The Age Old Question reminding leaders about the importance of communicating purpose to their team members. Lisa Pitrilli brings her thoughts to this topic in Why Business Vision Matters More in This Economy on her C Level Strategies site.
• Barry Schwartz reports on a big change in how Google views subdomains in this article on SEO Rountable: Google Classifies Subdomains As Part Of The Main Domain Now
• Scott Brinker brings to mind the importance of data analysis in Marketing in this Chief Marketing Technologist piece: Computational science/computational marketing
• Joe Latratro shares some of his observations about Google+ and how it fits into the web marketing landscape in his article on the PubCon Speakers Blog: Why is Google+ Relevant for All Businesses? It Affects Search!
• Scott Stratten offers his thoughts about social media and the call to show ROI before starting a social media campaign in Things We Should Ask The ROI Question About Before Social Media on his Unmarketing blog

Friday

• Chris Brogan shares his observations about Twitter in The Great Twitter Unfollow Experiment of 2011
• Lisa Barone offers some suggestions to those who find themselves a one-person social media marketing team in You’re The Social Media Marketing Team. Now What? on the Outspoken Media blog
• Brian Carter shares some thoughts about marketing efforts on Google versus Facebook in Facebook Marketing vs. Google Marketing on the PubCon Speakers blog
• In this Marketing Pilgrim article, Cynthia Boris offers some statistics which show that pages with the Twitter button are shared far more often than those without: Twitter Share Buttons Bring 7 Times the Return - very interesting.