When it comes to online reputation management (ORM), the first person that comes to my mind is Andy Beal. He has written two books on the subject: Radically Transparent (which he co-authored with Dr. Judy Strauss) and Repped. He also speaks on reputation management quite frequently at professional conferences. I first became interesting in ORM after hearing Andy talk on the subject at Search Engine Strategies in 2006.
Andy is no “one-trick pony,” though. He’s also an accomplished photographer, entrepreneur (he started the ORM tracking service Trackur.com as well as other businesses), and he heads up the excellent work over at the Marketing Pilgrim website. Let’s check in and see what he’s been up to …
What are you working on right now?
As always, I have many projects I am working on simultaneously. My main focus is on the launch of my new book, Repped: 30 Days to a Better Online Reputation. In addition, I’m making sure that Trackur.com has another great year. Lastly, I’m back at the helm of Marketing Pilgrim, so I’m working off my blogging rust. If I get any time left, I’ll hit the courts and work on my tennis game.
What is the one thing you wish you could tell the world about marketing on the web?
There are no hard and fast rules when it comes to online marketing. When you read the latest and great marketing list, video, or infographic, don’t take it as gospel. Consider it a foundation on which you’ll build your own understanding and tactics.
What’s on your “trends” radar for the next 12-24 months we should be paying attention to?
I think location awareness is going to be pretty big. Google Glass, iBeacon, and a host of augmented reality offerings will bring us a new era of location based marketing. Forget QR codes or NFC swiping. Pretty soon, you’ll walk into a store and you’ll receive tailored ads/offers based on your proximity to a product that you have previously purchased, liked, or even tweeted about.
Thanks, Andy, for sharing with us. I think he absolutely correct about location awareness and technology such as iBeacon. I saw some very interesting applications of beacon technology at the recent iMedia Digital Summit held in Austin this past April. I wonder, though, if the technology might not cross the “creep factor” line with consumers. We’ll know more as the uses of this technology evolve along with best practices.