If you are looking to succeed in getting your message out online then "Trust Agents" is a must read. If you are still skeptical about web marketing, and social media marketing in particular, then you owe it to yourself to read the words of Brogan and Smith to see what you might be missing....
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The end of the year often finds us reflecting on what happened during the year which is ending and looking forward to the New Year.
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The subtitle reads "Turn adversity into advantage in business and life." This succinctly covers the purpose and aim of the book: to help the reader adapt and overcome to succeed in life.
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I am a computer geek by trade, but also a marketer by default of my position. Because of this, I'm eager to read up on topics which will broaden by knowledge of marketing and sales.
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“The Cluetrain Manifesto” by Christopher Locke, Rick Levine and Doc Searls and David Weinberger is the seminal handbook on social marketing on the web. It’s funny, irreverent and right on the money when it comes to telling the truth about customers and potential customers already on the web talking about you and your products....
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