Book Reviews
Godin starts out Linchpin: Are You Indispensible? (Amazon Affiliate link) insisting everyone is a genius, though, perhaps, not in the “genius” way we think of Einstein, Hawking or other Nobel Prize winners. He stresses, though, that everyone is a genius in their own way. Each of us has something in us which makes us...
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Lead Like Ike - Ten Business Strategies From the CEO of D-Day tells the story of Operation Overlord from the time General Dwight D. Eisenhower was appointed leader of the effort to wrest control of Europe from Nazi domination, with the story carrying through to Ike's eventual stint as 34th President of the United...
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Andy Beal is an expert in reputation management on the web. His knowledge on the subject is vast, thoughtful and expert. For that reason it is quite appropriate he should co-author a book (as the subtitle reads) "Monitoring and Managing Reputations Online." He and Dr. Judy Strauss succeeded quite well with their book, Radically...
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John Maxwell is an undisputed expert in leadership and leadership training. His latest book, "Everyone Communicates Few Connect," is an excellent example illustrating why he is. This book is subtitled "What the most effective people do differently" and this is an excellent synopsis on what book aims to teach.
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I missed a chance to attend a seminar hosted by Southwest Media Group in Dallas last month because of some business obligations. Thankfully, they were nice enough to send me a bag of SWAG, in which was included a copy of "The Chaos Scenario" by Bob Garfield
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If you are looking to succeed in getting your message out online then "Trust Agents" is a must read. If you are still skeptical about web marketing, and social media marketing in particular, then you owe it to yourself to read the words of Brogan and Smith to see what you might be missing....
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The end of the year often finds us reflecting on what happened during the year which is ending and looking forward to the New Year.
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The subtitle reads "Turn adversity into advantage in business and life." This succinctly covers the purpose and aim of the book: to help the reader adapt and overcome to succeed in life.
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I am a computer geek by trade, but also a marketer by default of my position. Because of this, I'm eager to read up on topics which will broaden by knowledge of marketing and sales.
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Tweet“The Cluetrain Manifesto” by Christopher Locke, Rick Levine and Doc Searls and David Weinberger is the seminal handbook on social marketing on the web. It’s funny, irreverent and right on the money when it comes to telling the truth about customers and potential customers already on the web talking about you and your products....
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