The Crossing of Marketing and IT

The Crossing of Marketing & IT: Where Marketing and Technology meet - Web + Search + Social Marketing, Teamwork, Leadership & More

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Book Reviews

Book Review: “Pujols” by Elsworth and Lamb

by Elmer Boutin on May 10, 2011

Book Review: “Poke the Box” by Seth Godin

by Elmer Boutin on April 9, 2011

Book Review: Enterprise Social Technology by Scott Klososky

by Elmer Boutin on March 23, 2011

Book Review: “Unmarketing” by Scott Stratten

by Elmer Boutin on February 7, 2011

Book Review: “Pay-Per-Click Search Engine Marketing: An Hour A Day” by Szetela & Kerschbaum

by Elmer Boutin on January 14, 2011

Book Review: “The Last Original Idea” by K’necht & Rockstein

by Elmer Boutin on November 23, 2010

Book Review: “Attention!” by Jim F. Kukral

by Elmer Boutin on November 19, 2010

microREVIEW: Chapter 8 of “microMARKETING” by Greg Verdino

by Elmer Boutin on September 28, 2010

Book Review: “Empowered” by Bernoff and Schadler

by Elmer Boutin on September 21, 2010

Book Review: “Good To Great” by Jim Collins

by Elmer Boutin on August 31, 2010

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