As usual, there was a bit of news around the web marketing world. Here are some items that caught my eye during the week of July 6-10, 2015 on such topics as Bing maps, Google, Twitter and more …
Right after we read some news about Bing selling off some of its map-making technology, we see some news about them improving Bing Maps with some very interesting features that looks to make it very useful. Check out this Search Engine Land piece by Greg Sterling: Bing Adds New Tools, Enhanced Content To Mapping Upgrade
Is SEO too broad and complex that specialists are needed? Jayson DeMers makes a fairly good case for this on Search Engine Land this week: The Case For Niche SEO Specialists. I think he makes some good points, and certainly I know some excellent specialists in local search, technical SEO and others. On some websites I work on, we do take a team approach, but there is always someone who “owns” the entire project to make sure everyone is working in unison. Too many specialists can sometimes cause problems if no one is watching from the “10k foot view.” What do you think?
Google is getting the Twitter firehose, but they are only indexing a small part of the stream – and it seems they are favoring more influential users. This makes complete sense to me. Check out the details shared by Greg Finn on Search Engine Land: Google Now Indexing 466% More Tweets, Still Favoring Higher Authority Users [Study]
In my online reputation management work, I see a lot of stuff come across from Google Alerts. I can’t tell you how many times I’ve clicked on a link to a PDF that looked to have some content that I needed to check out, only to get redirected to website selling Viagra, a get-rich-quick scheme or worse. Apparently this is a bigger problem than just a few hits in Google Alerts. Barry Schwartz shared some information that Sophos Security found that this problem involves hundreds of thousands of PDFs, some of which rank quite high in Google search results. Check out the details on Search Engine Land: Sophos Uncovers Mass Link Spam In Google’s Search Results Via Cloaked PDFs
To build links or not to build links. That is a philosophical question that those in the SEO industry love to debate. Google injects itself into the conversation from time to time by updating best practice guidelines or through statements by those who speak publicly on such matters. Jennifer Slegg shares one such mention by Google, this time advising not to ask for links that violate Google’s best practice guidelines. That seems good advice to me. You can read all about it on TheSEMPost: Google Revises Blog Post About Not Asking for Links
Google watchers have been expecting an update to the Panda algorithm that helps govern quality in the search results. That update was expected last week, but has been delayed according to Gary Illyes of Google. Barry Schwartz has the details on Search Engine Roundtable: Google: Panda Still Coming Soon But Maybe Delayed For Technical Reasons