Marketing tips which are not necessarily web-related.
Here are a couple more examples from my Bad Customer Service files. Please read and learn from the mistakes in my stories "Customer Service Disconnect" and "The Mismanaged Web Form."
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My wife and I own a motorcycle. During fair weather season (which is quite long in Texas) I tend to ride to work 3-4 days a week. At between 35-40 miles per gallon, it saves me a fair amount of money - and it's a lot of fun to ride. Motorcycles do require...
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I've had some experiences of late with sales people I really feel the need to address. At the risk of going on a rant, I want to talk about the difference between trying to shout above the noise and trying to really help your customers or potential customers.
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A recent article on CNNMoney.com indicates one in eight cable and satellite subscribers will reduce or completely eliminate their service this year. As someone who recently did just this, I thought it very interesting to read many others are thinking the same way
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I needed to pick up something on the way home, so I stopped in one of the local mass merchandisers. I quickly found the item I needed and headed to the checkout. No line, wonderful! "Seek and destroy shopping at its best," I thought to myself, "in and out in less than five minutes."...
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A few months ago I expressed the opinion that small, local businesses do need a web site. I lamented the fact that I could not find my local mechanic's phone number on line because they don't have a web site. I did end up getting my car fixed there, but it still bugged me...
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Dave Ramsey's organization is very social media savvy. Whether he personally directs this or not, I do not know. What I do know is that he has surrounded himself with some very talented and knowledgeable people who have taken social media marketing and set a high standard for those who wish to follow.
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I've written a few times about how companies can and should do customer service better. Now I think it's time to look at it from the other perspective: How the customer is many times at least partly responsible for how they are treated. How might your attitude as a customer towards those who are...
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There's an old phrase I remember as a kid: "Truth In Advertising." It's a concept which tells those of us who do advertising (or marketing or customer service) that we need to be truthful in what we tell people. Exaggerations, blame shifting, cover ups and outright lies are not acceptable to the public.
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Can one person make a difference in making or breaking a brand's image. I think so, even in a large multi-billion dollar company.
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