I needed to pick up something on the way home, so I stopped in one of the local mass merchandisers. I quickly found the item I needed and headed to the checkout. No line, wonderful! "Seek and destroy shopping at its best," I thought to myself, "in and out in less than five minutes."...
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A few months ago I expressed the opinion that small, local businesses do need a web site. I lamented the fact that I could not find my local mechanic's phone number on line because they don't have a web site. I did end up getting my car fixed there, but it still bugged me...
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Dave Ramsey's organization is very social media savvy. Whether he personally directs this or not, I do not know. What I do know is that he has surrounded himself with some very talented and knowledgeable people who have taken social media marketing and set a high standard for those who wish to follow.
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I've written a few times about how companies can and should do customer service better. Now I think it's time to look at it from the other perspective: How the customer is many times at least partly responsible for how they are treated. How might your attitude as a customer towards those who are...
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There's an old phrase I remember as a kid: "Truth In Advertising." It's a concept which tells those of us who do advertising (or marketing or customer service) that we need to be truthful in what we tell people. Exaggerations, blame shifting, cover ups and outright lies are not acceptable to the public.
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Can one person make a difference in making or breaking a brand's image. I think so, even in a large multi-billion dollar company.
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I contend you DO need a web site. You need one because your existing customers may be looking to reconnect with you and lost your number from their phone, or lost your card and may not have access to a phone directory.
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Like many, I have a bit of trepidation whenever I need to go to the dentist. I've not really had a bad experience with dentists, but I've not had too many great ones, either. Until now.
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I recently assisted with a charity concert. It was an interesting and rewarding experience which gave me an insight into personal branding.
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Yesterday at work, I happened into the break room at work to refill my cup with coffee. When I entered, there were two people engaged in a conversation about having too much of a good thing and getting tired of it.
As I filled my cup I said, “Surely, you’re not talking about ice...
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