In-House

Last week Google announced it was pulling the plug on Google Wave. When introduced, it was touted by some to be a revolutionary new way to communicate online. Some opined it would replace email, instant messaging and a host of other communication methods. I didn't think it was "all that and a bag of...
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I've been helping a colleague set up a blog which replaces a monthly print newsletter. One of the concerns my colleague had was that some customers who subscribed to the print version of this newsletter are new to blogs and might not know how to get automatic updates. After thinking about how to tackle...
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I've referred to Scott Brinker's blog "The Chief Marketing Technologist" a few times now. Scott has some brilliant ideas on how marketing folks should harness technology and take command of it. Over the weekend, he came out with a brilliant manifesto stemming from his "Rise of the Marketing Technologist" post which I wrote about...
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I recently read a very insightful article by Julie Hunt, an Austin, Texas based consultant, entitled "I have a confession to make: I am a Hybrid." In this article, she describes the importance of having people in key positions who are able to understand and manage collaborative efforts because they are not stuck in...
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In my professional life, I often find myself in the role of a learner and that of a teacher - sometimes at the same time. In the corporate environment, I work with many disparate groups from those leading manufacturing areas to (of course) those in marketing. The times I find most rewarding are when...
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In these days of tight schedules and high workload demands, efficiency is critical. The better you prepare your end of the web project, the happier your IT counterparts will be - and the quicker you can get your joint project completed. When you're working on a joint project with your IT folks, here are...
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Most Marketing folks understand how they should operate in social media spaces. What if those in Marketing were to approach their relationship with their corporate IT counterparts with the same ideas in mind? Perhaps this would be a great way to foster better collaboration with them. Let's delve in a little on how that...
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I recently read an article by Scott Brinker on his Chief Marketing Technologist blog entitled "Rise of the Marketing Technologist" which really caught my attention. In this article, he advocates Marketing Departments having someone on staff which Scott calls the "Chief Marketing Technologist" (CMT). Rather an adding another layer of management, this person would...
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Last April in my post "It's Not Like Print" I addressed the subject of text embedding in Flash and images versus plain text on web pages. I'm against it.
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To celebrate the holidays, I've been offering my friends who are professionals and entrepreneurs some free web marketing consultation. Here, in no particular order, are 5 tips I prepared for one friend who is an attorney and has a web site, blog, Twitter and Facebook presence.
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