In-House

Tips on working in-house on SEO and other web projects within a corporate environment

Text In Images Is Invisible

Last April in my post "It's Not Like Print" I addressed the subject of text embedding in Flash and images versus plain text on web pages. I'm against it.
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5 Random Web Marketing Tips

To celebrate the holidays, I've been offering my friends who are professionals and entrepreneurs some free web marketing consultation. Here, in no particular order, are 5 tips I prepared for one friend who is an attorney and has a web site, blog, Twitter and Facebook presence.
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Social Media A Fad? I Don’t Think So.

Social Media A Fad? I Don’t Think So.

There are still a lot of people out there who hold the opinion that it's best not to get involved in social media on the web because it might be a fad. They hesitate to invest time and money into something which they feel might not be around for too long. Although their logic...
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Intelligence Veterans Make Good Web Marketers

I'm a veteran and I spent half my adult life in the military working in the intelligence field. Because of that, I know the skills needed to excel in that field. I also know those skills can be easily transferred to work in web marketing with just a little training and "unlearning" of some...
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Google Wave – Great Potential For Collaboration

Google Wave – Great Potential For Collaboration

Google Wave is a communication tool which is in an invitation-only beta test mode. It is an interesting application which seems to take the best of email, chat rooms, instant messaging and blogs and combines them into a communicaitons mashup.
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Agile Teams

Agile Teams

In today's business environment we often see where employees are asked to more with less - less money, less people, less other resources. Some would be tempted to do less rather than try to keep going. But, in order to stay alive, your company has to stay ahead of competitors. In a small- or...
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Communication is Key – The Funnel Effect

Communication is Key – The Funnel Effect

Have you ever been involved in a project where things are running smoothly right up until the end? As the close of the project looms, everyone scrambles to get their piece completed and off to whomever is putting together the final project. Messages are exchanged fast and furiously and communication devolves into a cacophony...
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Communication Is Key

Communication Is Key

When you're working on a web project in a corporate setting, you will usually work with people from at least one other department. While these opportunities afford an excellent opportunity to learn and grow, sometimes they end up being more tedious than beneficial.
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Marketers: Help Your IT Help You

Marketers: Help Your IT Help You

Errors, glitches, failures and crashes are all very frustrating. This is especially true when you're working on a web site project with your IT Department or other techies. Think about it: you're trying to get the new or updated web site project finished so you can move on to other things and you find...
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The Case for Innovation

The Case for Innovation

Face it: You're not perfect. Of course, neither is anyone else. You're going to make mistakes. Just like the rest of us.
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