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	<title>The Crossing of Marketing and IT &#187; Site Elements</title>
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	<description>The Crossing of Marketing and IT - Articles about SEO and Web, Search and Social Marketing.</description>
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		<title>The Case for Innovation</title>
		<link>http://www.crossingmarketingandit.com/inhouse/the-case-for-innovation/</link>
		<comments>http://www.crossingmarketingandit.com/inhouse/the-case-for-innovation/#comments</comments>
		<pubDate>Mon, 21 Sep 2009 13:16:51 +0000</pubDate>
		<dc:creator>Elmer Boutin</dc:creator>
				<category><![CDATA[In-House]]></category>
		<category><![CDATA[Site Elements]]></category>
		<category><![CDATA[Web Marketing]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[sem]]></category>
		<category><![CDATA[seo]]></category>
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		<guid isPermaLink="false">http://crossingmarketingandit.com/?p=311</guid>
		<description><![CDATA[Face it: You're not perfect.
Of course, neither is anyone else.
You're going to make mistakes. Just like the rest of us.Did you like this article? If you're not already a subscriber, <a href="http://feeds2.feedburner.com/crossingmarketingandit/lYbr">please sign up for free updates to The Crossing of Marketing and IT via email or RSS reader</a>.<br /><br />
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			<content:encoded><![CDATA[<p><strong>Face it: You&#8217;re not perfect.<a title="Lavendilliblue" href="http://www.flickr.com/photos/12881336@N00/3927649459/" target="_blank"><img src="http://farm4.static.flickr.com/3450/3927649459_d89738b732_m.jpg" border="0" alt="Lavendilliblue" align="right" /></a></strong></p>
<p><strong> </strong></p>
<p><strong><span style="font-weight: normal; ">Of course, neither is anyone else.</span></strong></p>
<p>You&#8217;re going to make mistakes. Just like the rest of us.</p>
<p>One day, you might make a mistake on your web site design. That mistake could possibly cost you the loyalty of hundreds of customers and thousands of dollars.</p>
<p>Yup &#8211; you  messed up. And it&#8217;s out there for the whole world to see.</p>
<p>The fallout from that mistake might tempt you to copy what others are doing with web sites for a similar customer or audience as yours.</p>
<p>Others will make mistakes and face the same temptation.</p>
<p>The problem with copying off one another is that innovation dies. Without innovation, nothing stands out and we&#8217;ll end up with a World Wide Web full of mediocrity. With no one site standing out, they all end up losing because people get bored and go off looking for something new.</p>
<p>You have to be that &#8220;new&#8221; for them.</p>
<p><strong>Avoiding Mistakes</strong><br />
There are methods out there which will help you avoid those costly mistakes. Testing different web site designs via the &#8220;A-B Testing&#8221; method can give you invaluable data as to whether your idea works with your visitors. On line surveys, alone or combined with A-B Testing, can also give you great information and possibly new ideas.</p>
<p><strong>If You Mess Up</strong><br />
Don&#8217;t sweat it. Yes, there will be some pain involved. But, learn to fall forward. Learn from your mistakes. Help others learn not to make the same mistake &#8211; I can&#8217;t stress enough how much you benefit in the long run from spreading good will.</p>
<p><strong>Constant Renewal</strong><br />
Regular updates to the content within your current web site design is important, too. There is a bulk of research to show that regularly updating the content of your web site not only retains your current visitors, but also attracts new ones. Again, don&#8217;t be afraid to learn innovate. Get involved in blogging and social media. If you can&#8217;t or don&#8217;t write, find someone in your organization to do it for you; or better yet, teach you how to do it.</p>
<p><strong>Tell us your story.</strong> Have you made a blunder on your web site you learned a lesson from? Share your experience with us.</p>
<p><small><a title="Attribution-ShareAlike License" href="http://creativecommons.org/licenses/by-sa/2.0/" target="_blank"><img src="http://crossingmarketingandit.com/wp-content/plugins/photo-dropper/images/cc.png" border="0" alt="Creative Commons License" width="16" height="16" align="absmiddle" /></a> <a href="http://www.photodropper.com/photos/" target="_blank">photo</a> credit: <a title="mobology" href="http://www.flickr.com/photos/12881336@N00/3927649459/" target="_blank">mobology</a></small></p>
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		<title>Having Problems With Internet Explorer 8?</title>
		<link>http://www.crossingmarketingandit.com/siteelements/having-problems-with-internet-explorer-8/</link>
		<comments>http://www.crossingmarketingandit.com/siteelements/having-problems-with-internet-explorer-8/#comments</comments>
		<pubDate>Tue, 07 Jul 2009 13:15:51 +0000</pubDate>
		<dc:creator>Elmer Boutin</dc:creator>
				<category><![CDATA[Site Elements]]></category>
		<category><![CDATA[browsers]]></category>
		<category><![CDATA[html]]></category>
		<category><![CDATA[internet explorer]]></category>

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		<description><![CDATA[Are you having problems with parts of your web site since Internet Explorer 8 (IE8) was released? I've been seeing chatter around the web about parts of web sites all-of-the-sudden not working even though they work in other browsers.Did you like this article? If you're not already a subscriber, <a href="http://feeds2.feedburner.com/crossingmarketingandit/lYbr">please sign up for free updates to The Crossing of Marketing and IT via email or RSS reader</a>.<br /><br />
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			<content:encoded><![CDATA[<p>Are you having problems with parts of your web site since Internet Explorer 8 (IE8) was released? I&#8217;ve been seeing chatter around the web about parts of web sites all-of-the-sudden not working even though they work in other browsers. The menus on our own Business to Business site quit working when customers upgraded their browser to IE8.</p>
<p>The problem stems from how IE8 processes JavaScript. I&#8217;m not up on all the technical details, but I do have a fix &#8211; albeit a temporary one: add the web site in question to the Compatibility View list. Here&#8217;s how to do it -</p>
<ul>
<li>Open Internet Explorer</li>
<li>Click on &#8220;Tools&#8221; in the menu</li>
<li>Click on &#8220;Compatibility View Settings&#8221;</li>
<li>Enter the web page&#8217;s address in the &#8220;Add this website&#8221; box</li>
<li>Click on the &#8220;Add&#8221; button</li>
<li>Click on the &#8220;Close&#8221; button.</li>
</ul>
<p>You may have to close and then reopen IE8, but once you add the web site to Compatibility View list, the site should work properly.</p>
<p>We put a note on the home page of our B2B web site to let our customers know about the fix. As I noted above, it&#8217;s meant to be a temporary solution.</p>
<p>The long term solution is to figure out why that part of your web site doesn&#8217;t work in IE8 and find a fix for your code which will work in IE8 as well as other browsers.</p>
<p>It all goes back to testing your web site in as many browsers as you can to make sure it works in all of them.</p>
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		<title>Do You Know Where Your Menu Is Going? &#8211; Stuff I Learned At PubCon South</title>
		<link>http://www.crossingmarketingandit.com/siteelements/do-you-know-where-your-menu-is-going-stuff-i-learned-at-pubcon-south/</link>
		<comments>http://www.crossingmarketingandit.com/siteelements/do-you-know-where-your-menu-is-going-stuff-i-learned-at-pubcon-south/#comments</comments>
		<pubDate>Wed, 01 Apr 2009 23:36:53 +0000</pubDate>
		<dc:creator>Elmer Boutin</dc:creator>
				<category><![CDATA[Site Elements]]></category>
		<category><![CDATA[in-house]]></category>
		<category><![CDATA[sem]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://crossingmarketingandit.com/?p=52</guid>
		<description><![CDATA[I learned a new way to think about making web site menus.Did you like this article? If you're not already a subscriber, <a href="http://feeds2.feedburner.com/crossingmarketingandit/lYbr">please sign up for free updates to The Crossing of Marketing and IT via email or RSS reader</a>.<br /><br />
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			<content:encoded><![CDATA[<p>On March 12th, Benu Aggarwal of <a href="http://www.milestoneinternet.com/" target="_blank">Milestone Internet Marketing</a>, Michael Martin of <a href="http://www.googleandblog.com/" target="_blank">Googleandblog.com</a> and Ted Ulle of the <a href="http://mewsgroup.com/" target="_blank">MEWS Group</a> gave great presentations on the &#8220;SEO Sight Design and Deployment: Information Architecture&#8221; panel. Although all the presenters gave up some good information, I want to focus on Ted&#8217;s presentation entitled &#8220;The Main Menu.&#8221;</p>
<p><a href="http://www.flickr.com/photos/editor/112985644/" target="_blank"><img style="float: left; margin: 0 10px 10px 0; cursor: hand;" src="http://farm1.static.flickr.com/36/112985644_4a337dd352.jpg?v=0" border="1" alt="Menu at a drive-in restaurant" /></a></p>
<div>The information Ted presented really got me thinking about how we look at data structure and menu building.  It was especially applicable to me. We are getting ready to redo our corporate Intranet and very much need to come up with an improved menu structure, not only for now but to anticipate future growth.</div>
<div>He pointed out that if you give people too many choices, they may choose nothing at all. I read that a couple years ago in <a href="http://www.amazon.com/gp/product/0316010669?ie=UTF8&amp;tag=musofeho-20&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=0316010669">Blink: The Power of Thinking Without Thinking</a><img style="border: none !important; margin: 0px !important;" src="http://www.assoc-amazon.com/e/ir?t=musofeho-20&amp;l=as2&amp;o=1&amp;a=0316010669" border="0" alt="" width="1" height="1" /> by Malcolm Gladwell (a good read I recommend checking out). I think that may be part of the problem people have finding content on our Intranet &#8211; too many choices in the menus. It&#8217;s something worth checking out.</div>
<div><strong>Specifically Ted recommended:</strong></div>
<div>
<ul>
<li>only 6 items to choose from in a menu, with an absolute maximum of 7.</li>
<li>not to make your menu like your org chart (though this may not apply for corporate Intranets)</li>
<li>to forget the &#8220;3-Click&#8221; rule (which asserts that users will only click 3 times to find a certain piece of information before they give up).</li>
</ul>
<div><strong>3 Clicks Is Gone?</strong></div>
<div>The &#8220;3-Click&#8221; rule has been around a long time. The opinion is now that it&#8217;s OK for content to be more than 3 clicks away, provided you let your users know they are on the right track to finding what they want. Ted said to think &#8220;Information Scent&#8221; in making sure your users know they aren&#8217;t wasting their time and are headed in the right direction to find what they&#8217;re looking for.</div>
<div><strong>Menu Building &#8211; Old School</strong></div>
<div>The part of the presentation which really got my attention was what I call &#8220;Menu</div>
<p><a href="http://www.flickr.com/photos/dweekly/62664695/" target="_blank"><img style="float: right; margin: 0 0 10px 10px; cursor: hand; width: 188px; height: 250px;" src="http://farm1.static.flickr.com/28/62664695_8662a47937.jpg?v=0" border="1" alt="Menu at a German Imbiss" /></a></p>
<div>Building with Index Cards.&#8221; Basically, you start by putting all of your web site&#8217;s &#8220;links&#8221; or pieces of information on 3&#215;5 cards. You then create no more than 6 &#8220;labels&#8221; which would represent your main menu choices. Then you sort all the cards into piles corresponding with the labels. After you revise and resort a couple of times, have a disinterested third party look for information you ask them to find in your cards. I have to admit, I am quite intrigued by this and I will give it a try when it comes time to do our Intranet menus.</div>
<div>Lastly, Ted recommended reading <a href="http://www.amazon.com/gp/product/0596527349?ie=UTF8&amp;tag=musofeho-20&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=0596527349">Information Architecture for the World Wide Web: Designing Large-Scale Web Sites</a><img style="border: none !important; margin: 0px !important;" src="http://www.assoc-amazon.com/e/ir?t=musofeho-20&amp;l=as2&amp;o=1&amp;a=0596527349" border="0" alt="" width="1" height="1" /> by Louis Rosenfeld and Peter Morville. I got my copy on Monday and have already read through the first five chapters. I can already see where this will help me design better sites in future.</div>
<div>Do you know where your menu is going? Can your visitors figure it out? Are you giving them too many choices and, maybe, causing them to click off your site? Leave a comment and let me know what you think.</div>
<div><span style="font-size: small;">Image credits: </span><a href="http://www.flickr.com/photos/editor/" target="_blank"><span style="font-size: small;">Editor B</span></a><span style="font-size: small;"> &amp; </span><a href="http://www.flickr.com/photos/dweekly/" target="_blank"><span style="font-size: small;">dweekly</span></a></div>
</div>
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