Thanks for your comments – and the tip. I’d blame my proof-reader, but since it’s me I won’t bother.

I admit, I hadn’t considered vandalism. While that scenario is possible, I’d have to ask if she noticed any evidence of it.

Nice article. I was thinking, though, that it might not have been an employee’s fault. What if someone did it as vandalism? Any customer could have come in, opened a bottle and dumped it all over the bottles and the management/employees didn’t notice yet.

This still validates your point that one person has the power to destroy a brand and would be interesting to write more from this perspective.

All in all, great article