In-House Team Building & Training – Pubcon Vegas 2013

The second session I participated in during Pubcon Vegas 2013 was the In-House Team Building & Training panel. I was joined this year by Victoria Edwards and Andrew Nevelos. Here are the notes I took …

The second session I participated in during Pubcon Vegas 2013 was the In-House Team Building & Training panel. I was joined this year by Victoria Edwards and Andrew Nevelos. Here are the notes I took:

How to Hire & Train The Right People to Get Stuff Done by Victoria Edwards, Digital Content Specialist at Florida Blue

  • Make sure you analyze your marketing strategy. Do you have clearly defined roles?
  • When looking to add to your team, make sure to train your HR department in basic SEO lingo.
    • Tell them where the talent lives so they can find quality people.
    • Teach them some buzzwords that indicate high- and low-quality prospects
  • Consider using Klout when looking for people.  Don’t neglect LinkedIn
  • When writing job descriptions, don’t ask for everything. Be specific!
  • Don’t forget to optimize job descriptions – they will be online
  • Content writers and anyone else who touches a site should have a basic knowledge of SEO
  • Ask for case studies from prospects. That will help you gauge what kind of talent they have. Also ask about current SEO topics
  • When you get good talent …
    • make sure they have to tools they need
    • invest in their training
  • If you have an Intranet, build up the content so everyone can learn what’s going on
  • Build relationships internally – especially with the IT Department (or whoever does the changes on your website)
  • Looking for content? Get people in-house to contribute content pieces in their areas of expertise

Crowdsourcing SEO by Andrew Nevelos, SEO Manager at Turner Broadcasting

  • Consider crowd-sourcing SEO – find those who are interested in SEO and get them to pitch into the effort
  • Get people who are part of brand and have a vested interest in success help with the ownership of SEO
  • Get people at all levels of the organization to buy into SEO – Start at the top. Executive buy-in can help get the whole organization to follow
  • In order to get others to align with your goals, find out what their goals are can help align all sides in a common effort
  • This especially applies to your web development team
    • Conduct regular training with your dev team(s)
    • Bribe them with food
    • Identify your “SEO Superstars” from the people who show a lot of interest in SEO and do some one-on-one training with them
  • You also need to conduct training with your content creators
  • Try to get SEO as a requirement into new projects – this keeps from have to redo a lot of website work after the fact
  • See you can find a way to meld SEO into the way people already work

I’ll share my part of the presentation later.

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